Page 27 - SAMENA Trends - April-May 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Etisalat to Boost Abu Dhabi Small and Medium

Businesses’ Digital Transformation Journey

Etisalat announced its value propositions information of the initiatives. Registered and startups, while helping them to grow
that address the varying requirements of e-Empower SMBs will gain access to their business and accelerate their digital
Abu Dhabi’s small and medium businesses Etisalat’s one-stop destination ‘Hello transformation.” Khalifa Fund’s SMBs
(SMBs) in a bid to boost their digital Business Hub’. The dedicated business will also have access to Etisalat’s digital
transformation journey. This follows hub offers tailored telecommunications academy, providing a host of informative
Khalifa Fund for Medium Enterprise as well as value added services to SMBs videos, interviews with subject matter
Development’s recent announcement of while providing them the ease and experts, and webinars that will take their
Etisalat and Microsoft being the latest flexibility of kick-starting their operations business to the next level. In addition,
industry leading organizations to come on in the UAE, whether it be registering their the start-up community can benefit from
board the e-Empower program ecosystem company, setting up a bank account, Etisalat’s customized comprehensive
with innovative resources, such as telecommunication services or another digital platform addressing all their
webinars, workshops, preferential rates aspect of operational set-up. Etisalat’s business needs, ranging from smart
and digital support. Etisalat is committed Hello Business Hub partners will provide connectivity to office productivity, business
to support the growth of UAE’s SMB sector, exclusive trade license and banking devices, digital marketing solutions and
which represents more than 94 percent of offers for the startups to legalese their Microsoft business applications. Etisalat is
the total number of companies operating presence in Abu Dhabi. Esam Mahmoud, offering preferential rates for Microsoft 365
in the UAE and employs over 86 percent Senior Vice President, SMB, Etisalat, and digital support as well as educational
of the private sector workforce, according said: “We are honored to be a strategic webinars sponsored by Microsoft to help
to the Ministry of Economy. Abu Dhabi’s partner of Khalifa Fund and be part of the SMBs upskill, grow and run their business.
start-up community will have access e-Empower program, enabling us to cater
to a dedicated platform that has all the to the requirements of small enterprises

Etisalat Honors Top Sales Channel Partners of 2020 at a Virtual Awards

Event

Etisalat honored its top performing partners played a very important role in yet another successful year.” Etisalat’s
partners of 2020 at the virtual ‘Partner these achievements. The ‘Partner Awards partners expressed their appreciation for
Awards Event 2021’. Each year, Etisalat Event 2021’ reaffirms our commitment the awards and declared their continuous
holds an awards ceremony to recognize to building strong relationships with support for the event, which serves as
and reward the company’s partners for their our partners in keeping with our slogan a cornerstone of their success. These
continued support and efforts in taking ‘Together Matters’.” Mohamed Al Zarouni, entities take pride in partnering with
Etisalat to greater heights. The event was Senior Vice President, Distribution and Etisalat, one of the world’s leading telecom
held virtually this year in line with Covid-19 Customer Registration, Etisalat, for his groups in emerging markets, the fastest
protocols and safety standards. A total of part, said: “We at Etisalat use this event mobile network globally by Ookla, and
45 partners were awarded from different as a platform to recognize as well as the strongest brand across all categories
segments mainly retailers, franchisees engage and motivate our partners and in Middle East and Africa (MEA) region.
and distributors. Omer Rashid, Senior frontline staff. As we go from strength Held since 2016, this annual event seeks
Vice President, Sales Consumer, Etisalat, to strength, we look forward to working to recognize the top performing partners
said: “Despite the unprecedented impact closely together, receiving feedback to to drive passion, motivate and create a
of the COVID-19 pandemic, Etisalat had a maximize sales opportunities and hurdling competitive environment.
very successful 2020. Our consumer sales challenges effectively so we can make 2021

27 APRIL-MAY 2021