Page 12 - SAMENA Trends - August-September 2025

FEATURED SAMENA TRENDS

WBBA Welcomes EFTS Group as New Member to Strengthen Global Efforts
in Bridging the Digital Divide

The World Broadband Association (WBBA) proven expertise in strategic broadband As a WBBA member,
is delighted to announce that EFTS Group, planning, geospatial analytics, and digital
a leading consulting firm specializing in inclusion frameworks. Its flagship initiative, EFTS will actively engage
digital connectivity and strategies to close the Municipal Connectivity Score (SMC), in working groups, flag-
the digital divide, has joined its global is already a regional benchmark, helping
member community. decision-makers move beyond coverage ship research such as
maps to measure real impact. By combining the Broadband and Cloud
The WBBA, a Switzerland-based multilateral data-driven analysis to reveal connectivity
and independent organization, serves gaps with agile high-level design to plan Development Index, and
as the collective voice of the broadband the infrastructure and investment needed international events like
industry, bringing together operators, to address them, EFTS ensures that
infrastructure providers, technology broadband investments translate into the Broadband Develop-
companies, regulators, and investors to inclusive growth and measurable social ment Congress. Its ad-
accelerate digital transformation and and economic value.
ensure broadband becomes a catalyst for dition reinforces the WB-
inclusive and sustainable growth. "We are delighted to welcome EFTS Group BA’s mission to connect
into the WBBA community," said Martin
Based in Mexico, EFTS Group brings Creaner, Director General of the WBBA. the world by bringing the
benefits of broadband to
all.

"Their experience in Latin America and their
innovative Municipal Connectivity Score will
add significant value to our global efforts
to close the digital divide. Together, we
can ensure that broadband expansion not
only connects people, but truly empowers
communities worldwide."

Francisco Pérez, CEO of EFTS Group,
added: "Connectivity without purpose is
just infrastructure. By turning data into
actionable insights, we ensure that every
investment strengthens competitiveness,
inclusion, and opportunity. Joining the
WBBA allows us to share Latin America’s
experience and collaborate with global
leaders to accelerate meaningful
connectivity everywhere."

As a WBBA member, EFTS will actively
engage in working groups, flagship
research such as the Broadband and Cloud
Development Index, and international
events like the Broadband Development
Congress. Its addition reinforces the
WBBA’s mission to connect the world by
bringing the benefits of broadband to all.

12 AUG-SEP 2025