Page 14 - SAMENA Trends - August 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Etisalat C&WS and Sparkle Pioneer in Enabling 5G Roaming Globally

Etisalat Carrier & Wholesale (C&WS) and handset in the MENA, Etisalat managed to new use cases and applications positively
Sparkle have announced the establishment provide UAE customers with an opportunity impacting different industry sectors.
of a 5G data roaming interconnection to experience the power of 5G technology. “The strategic partnership with TIM
between Etisalat and TIM, paving the way Etisalat also empowered visitors at Abu will enable mobile operators across the
for 5G roaming between Middle East and Dhabi international airport with indoor globe with superior roaming services and
across the globe. This strategic agreement ultra-high speed 5G connectivity, making connectivity. With Etisalat’s wide coverage
will set the path for 5G and the global mobile it the first airport in the region with 5G roaming services covering 837 operators
and carrier community. While Expo 2020 coverage. Ali Amiri, Group Chief Carrier & in 216 destinations and Smarthub IPX
was the first major commercial customer Wholesale, Etisalat, said: “5G is seen as a providing wide 4G coverage to more than
in MEASA to partner with Etisalat on 5G, game changer with rich potential for the 460 live LTE partners in 163 countries
Etisalat was also the first telecom operator wholesale business bringing maximum would play a pivotal role in enabling 5G
to launch the first commercial 5G network opportunities with higher connection for all our customers across international
in MENA. Through its network rollout speeds, mobility and capacity, as well as networks.”
and the pioneering launch of the first 5G low-latency capabilities. This has enabled

Etisalat Academy Launches Training on World’s First Certification of
Service Automation Framework

Etisalat Academy has announced the
launch of the GCC’s first accredited
Service Automation Framework (SAF)
Training Centre in partnership with APMG
and Etisalat Group. The Centre is advanced
and provides step-by-step guidance for
the design and delivery of automated
services. Its aim is to deliver training
courses and certification services for a
broad range of professional certification
schemes. Etisalat Academy is the first to
address this concept in the region that
provides a deep insight into the theory
and methods of service automation.
It offers the framework by which any
organization can automate its services,
‘go digital’ and enable them to offer self-
service technologies to their customers. the launch of the Centre, Dr. Ali Al Qayedi, APMG International, said: “We would like
Hatem Bamatraf, Chief Technology Officer, General Manager of Etisalat Academy, to congratulate the Etisalat Academy on
Etisalat International, said: “Innovation said: “We are pleased to partner with their recent APMG accreditation to deliver
is always at the core of Etisalat’s APMG International as the most reputable Service Automation Framework Training
strategy to ‘Drive the digital future to global accreditation and examination and Certification. Our robust assessment
empower societies’. Due to technological institute, to deliver the Service Automation of an organization’s trainers, training
advancements and the way that end users Framework as the world’s first certification materials and quality management
have changed their behaviour, interest that provides step by step guidance for the ensures candidates receive the best
in service automation has greatly grown design and delivery of automated services. training and certification experience. SAF
in the last decade. Transportation, hotel The courses of the Service Automation is an essential addition to the training
reservations and e-commerce can now Framework provide a deep insight into the schedule for companies going through
be delivered to customers without any concept of service automation, the concept digital transformation and it is especially
human intervention as the process is by which organizations can automate their relevant in such a forward thinking
completely automated.” Commenting on service offering.” Richard Pharro, CEO, business community in the UAE.”

14 AUGUST 2019