Page 33 - SAMENA Trends - December 2023
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        Cisco  Redefines  Cybersecurity  Defense  with  Powerful,  Portfolio-Wide

        Artificial Intelligence Capabilities


        Cisco, the leader in enterprise networking and security, unveiled   to discover policies and get rule recommendations, eliminating
        the  Cisco  AI Assistant  for Security.  This  marks a  major step  in   duplicate rules, misconfigured policies and complex workflows
        making artificial intelligence (AI) pervasive in the Security Cloud,   with increased visibility as well as accelerated troubleshooting
        Cisco's unified, AI-driven, cross-domain security platform. The AI   and configuration tasks.
        Assistant will help customers make informed decisions, augment   •   AI-powered Encrypted Visibility Engine for All Firewall Models:
        their  tool capabilities  and  automate complex tasks.  “To be  an   Most data center traffic today is encrypted and the inability to
        AI-first  company,  you  must  be  a  data-first  company.  With  our   inspect encrypted traffic is a key security concern. Decrypting
        extensive native telemetry, Cisco is uniquely positioned to deliver   traffic  for  inspection  is  resource-intensive  and  fraught  with
        cybersecurity  solutions  that  allow  businesses  to  confidently   operational,  privacy  and  compliance  issues.  With  the  7.4.1
        operate at machine scale, augmenting what humans can do alone,”   Operating  System  now available  across  the  entire  Cisco
        said Jeetu Patel, Executive Vice President and General Manager   Secure  Firewall  family, customers see  AI go even  further  via
        of Security and  Collaboration  at  Cisco. “Today’s  announcement   the Encrypted Visibility Engine. The Encrypted Visibility Engine
        is  a monumental step  forward.  This  advancement  will  help  tip   leverages  billions  of samples,  including  sandboxed  malware
        the scales in favor of defenders, empowering customers with AI   samples,  to  determine  if  the  encrypted  traffic  is  transporting
        built pervasively throughout the Cisco Security Cloud.” As cyber-  malware. It can tell which operating system the traffic is coming
        attacks  continue  to  evolve,  organizations’  defenses  must,  too.   from and what client application is generating that - all without
        Ransomware and extortion attacks continue to persist at a steady   the need for decryption.
        pace, making  up 20  percent  of Cisco  Talos  Incident  Response   "The  ability  for AI  to  reshape  our daily  lives  and  professional
        engagements this year, according to the new Cisco Talos 2023 Year   landscapes  is  immense.  As  a  longstanding  Cisco  partner, we're
        in Review Report. Talos also observed an increase in sophisticated   excited  about  the  new  Cisco  AI  Assistant  for Security and  how
        attacks on networking devices this past year, particularly by state-  this  will  empower  our  customers  with  AI-driven  efficiencies,”
        sponsored actors.  The  increased speed  and  sophistication  of   said  Graham  Robinson,  Chief  Technology  Officer,  Data#3.  “The
        malicious actors requires the adoption of machine-scale defenses.   introduction  of  the  AI  Assistant  to  Cisco  Firewall  Management
        With unmatched visibility across the network and security, Cisco   Center will help our customers quickly and easily configure policy
        works with more machine-driven telemetry and on a scale larger   changes.  When  combined  with  the  new  features  in  the  7.4.1
        than most in the industry. The new Cisco AI Assistant for Security   software release and the Encrypted Visibility Engine, this offers a
        is trained on one of the largest security-focused data sets in the   truly compelling overall experience."
        world, which analyzes more than 550 billion security events each
        day across web, email, endpoints, networks and applications. It can
        understand  event  triage,  impact and  scope, root cause analysis
        and policy design. With this data, the AI Assistant aims to close the
        gap between cybersecurity intent and outcomes. All of Cisco’s AI
        capabilities are built securely and align with Cisco’s Responsible AI
        Framework. Continuing the rapid pace of innovation, today Cisco
        is introducing:
        •   AI  Assistant  for Firewall  Policy:  The  Cisco  AI Assistant  for
          Security is first going live within the Cisco Cloud-delivered Firewall
          Management  Center  and  Cisco  Defense  Orchestrator to solve
          the big challenge of setting and maintaining complex policies
          and firewall rules. Administrators can now use natural language





                                             Du Launches 5G SA; Smartphone Service

                                             Available, with Home Internet to Follow


        UAE  operator Du announced the  commercial launch of its   Du’s press release confirmed that the first 5G SA-enabled device
        5G  Standalone  (SA)  network,  heralding  a  significant  upgrade   available to consumers on its network is the Samsung Galaxy S23
        from  existing  5G infrastructure providing  faster mobile data   smartphone, but added that ‘an array’ of devices will follow ‘soon’
        connections,  smoother media  streaming, lower latency, robust   from multiple handset manufacturers, giving users ‘unprecedented
        security  features  and  improved  overall  network  performance.   speeds, minimal latency, and seamless connectivity.’ Furthermore,


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