Page 29 - SAMENA Trends - Jan-Mar 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

AT&T Extends 'Internet Air' to Businesses

AT&T is introducing AT&T Internet Air for
Business, a new fixed wireless service
for small, mid-size and large businesses,
powered by America's most reliable 5G
network. This new, flexible solution is both
easy to set up and reliable. Whether you're
expanding business locations, building
network diversity, or supporting business
critical applications, it helps you stay
connected to customers, suppliers and
employees. In just minutes, businesses can
easily set up AT&T Internet Air for Business
and be up and running. It's plug-and-play
with no drilling or coordinating with building
management. You don't need a technician
to install it. AT&T Internet Air for Business
solves multiple business challenges. It connection is interrupted. It's available level of priority for the first 250GB of data
can help you establish a primary internet now to qualified business addresses used in each billing period - a benefit
connection where fiber is not available, nationwide. Customers can choose from when the network is busy.
in remote locations, or when temporary two plans – each at a low monthly rate. • Plus, when you have an eligible AT&T
access is needed. It can also serve as • AT&T Internet Air for Business Standard Business wireless plan, you can get
a supplemental internet connection to is $60 plus fees. internet for as low as $30/month, plus
distribute workload or as an alternate • AT&T Internet Air for Business Premium fees
connection if primary wired network is $100 plus fees and includes a higher

AT&T Elects Former Yahoo CEO Mayer to Board

AT&T appointed former Yahoo CEO Marissa in 2017 after Verizon bought it operating
Mayer to its board, effective immediately, business for $4.5 billion. She also worked
to serve on its audit committee, alongside at Google for 13 years and has been a
the corporate development and finance member of Walmart’s board since 2012.
committee. Mayer’s election brings the AT&T chair Bill Kennard stated Mayer’s
number of AT&T directors to 11. She is “extensive background in technology and
currently CEO of Sunshine Products, a her deep understanding of how consumers
technology start-up she co-founded in experience and engage with the internet
2018. Mayer served as CEO and president will be a valuable addition to the board”.
of the board at Yahoo before stepping down

AT&T and FCC Say Collaboration is Key in Combatting Spam

Members of the telecom industry and the to scam texts in 2022. The Commission generator loophole” by requiring affirmative
Federal Communications Commission took action on preventing both in 2023, consent for companies to send consumers
emphasized the need for industry and expanding its STIR/SHAKEN regime – a marketing messages. Comments are being
government entities to collaborate in set of measures to confirm caller identities accepted on a proposal to institute a text
combating scam calls and texts at CES. – to all providers who handle call traffic, authentication scheme. For AT&T’s part,
“Collaboration is key here,” said Amanda moving to block call traffic from non- Potter said the company has instituted
Potter, assistant vice president and compliant providers, and issuing multiple network filters to block messages that
senior legal counsel for AT&T. Alejandro fines in the hundreds of millions. Almost are likely to be illegal. “We’re not going to
Roark, chief of the FCC’s Consumer and every state has entered an agreement claim success by any means, but when
Government Affairs Bureau, noted Federal with the agency to collaborate on robocall we have these robust network defenses,
Trade Commission data showing American investigations. In addition, the FCC adopted that does a lot,” she said, citing a total of
consumers reported losing $790 million its first robotext rules and moved to tighten 1 billion blocked texts on the company’s
to scam calls and another $396 million those rules in December, closing the “lead networks in July 2023. AT&T also worked

29 JANUARY-MARCH 2024