Page 58 - SAMENA Trends - Jan-Mar 2024

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

evaluated 24 global IT service providers, with each profile providing along with a deep focus on new-age technologies and a strong
a comprehensive representation of service focus, key Intellectual partner ecosystem, Tech Mahindra offers end-to-end support to its
Property (IP)/solutions, domain investments, and case studies in customers and partners in addressing the dynamic changes and
the retail industry. Sandeep Sharma, Global Practice Head, Retail challenges of the retail industry. The organization’s current focus is
& CPG, Tech Mahindra, said, “The retail industry is witnessing on smart factories, intelligent supply chains, and personalized phy-
a transformation as brands embrace advanced technologies gital experiences to enhance value creation. It offers immersive
to provide out-of-the-box experiences to their customers. At experiences for customers through its stores-of-the-future offer
Tech Mahindra, our aim is to be the trusted partner driving this powered by RFID and computer vision for retailers. Tech Mahindra
digital transformation and delivering competitive advantage. also provides shelf-connected supply chain solution for grocery
Our distinction as a leader in Everest Group’s Retail IT Services retailers and uses generative AI for automated content generation,
report is a testament to our commitment to addressing evolving customer experience, pricing, and cost-optimization.
client requirements effectively.” By leveraging industry expertise

Tech Mahindra to Build a Technology Platform for Proximus

Tech Mahindra, a leading provider of digital
transformation, consulting, and business re-
engineering services and solutions, announced
that it has signed a strategic partnership with
Proximus, Belgium's leading digital services and
communications solutions provider. Together, the
organizations will design and build a technology
platform, ‘Tech Hub’ that will provide next-generation
connectivity offerings for business-to-consumer
(B2C), business-to-business (B2B), and business-to-
business-to-any (B2B2X) segments. With the new
‘Tech Hub’ platform, consumers and businesses will
be able to explore, purchase, and activate the services
from Proximus as well as their partner ecosystem
with self-service options and take advantage of the
range of next-generation digital offerings. Vikram Nair,
President, EMEA Business, Tech Mahindra, said, “As
the telecom industry continues to evolve, telcos are
finding new ways to reinvent themselves and adopt
newer monetization streams. Through this strategic
partnership, Tech Mahindra will deliver a future-ready
platform that will be instrumental in accelerating
Proximus’s ‘Telco to Techco’ journey. The partnership
will leverage Tech Mahindra's extensive telecom
expertise, 5G capabilities, AI proficiency, and cutting-
edge IT services to revolutionize customer experience
and drive business growth.” The ‘Tech Hub’ platform
to be built by Tech Mahindra is powered by Comviva Slicing. Additionally, we are building strong software assets across the Group.
BlueMarble. This is a secure, robust, and scalable This new platform, the ‘Tech Hub’ will be able to blend these unique assets
platform that employs an architecture that is ready to in new value propositions for our customers, in B2C, B2B and B2B2X. The
be deployed on cloud. Antonietta Mastroianni, CDIO, onboarding, purchasing, and activation will be digital-first and offer a similar
Proximus, said, “We are pleased to partner with Tech experience as the world’s leading cloud platforms.” Tech Mahindra is a leading
Mahindra to build this new innovative platform. At provider for communication customers in Europe and is actively engaged with
Proximus, we are leading with our superior fiber/ 5G 40+ telcos in the region. In Belgium, Tech Mahindra has established a robust
network, that is becoming more software-based and presence since its operations began in the region and is serving customers in
can deliver innovative features ‘as a Service’, eg 5G the communication, banking, manufacturing, and pharma segments.

58 JANUARY-MARCH 2024