Page 22 - SAMENA Trends - January 2021
P. 22

REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        contribute to our customers having a great   making enhancements  to our network   Americans in more than 14,000 cities and
        wireless experience when connecting  to   despite  the  challenges  that  COVID-19   towns.4  And  we  haven’t  stopped  -  we
        what they love most, and it can help speed   brought  to  the  country.  Last  year,  our   continue  to densify our  nationwide  5G
        up things like downloading  your favorite   network build team thought  outside  the   network  while  also  launching  new  AT&T
        HBO Max movie, game or app on the go.   box  to make sure our 5G build  plan was   5G+  technologies,  currently  in  38  cities,
        Our customers can also celebrate knowing   able to continue. “We continue to lead the   for communities across the nation. Where
        they are on a faster wireless network than   competition  and deliver the speeds  our   do the speed  results come from?  Ookla
        subscribers on other carrier networks. How   customers  need  thanks to the dedicated,   speed  results  don’t  come  from  a  lab.
        did  we get  here?  Our customers deserve   hard work by our  teams,”  said Chris   AT&T’s fastest wireless network wins are
        the best, so we invested billions of dollars   Sambar,  EVP-Technology  Operations.  “I   based on millions of real-world consumers
        in technology investments for our network,   am determined we have the best and most   testing speeds daily across the nation on
        and  this  win  is  a  result  of  that.  This  all   innovative engineers in the business.” Our   the Ookla Speedtest application.
        starts  with  our employees’ hard  work   nationwide 5G  network currently  reaches


        AT&T is Bringing 5G+ to U.S. Airports


        The effects of COVID-19 left a huge impact
        on the travel industry with a heavy decline
        in national and international travel among
        Americans.  Although  things  have  slowed
        down, AT&T is working behind the scenes
        to enhance  customer  travel experiences
        with the widespread deployment of 5G+ in
        airports across the country. The multi-year
        effort will cover major gate and concession
        spaces  at  select  U.S.  airports,  where
        travelers and airport employees have the
        greatest need  when accessing mobile
        applications  and entertainment  with  a
        5G+  capable  device.  Last  month,  AT&T
        launched 5G+ at TPA, providing coverage
        from the moment passengers  with  a
        current unlimited plan turn on their capable   device and qualifying plan will be able to   with more to come nationwide. Providing
        phones at the airplane boarding gates, to   download an  entire  season of  Friends   our 5G+ network  in airports  across the
        the  moment  they  leave  the  airport.  “This   or  Sesame  Street  on  HBO  Max  before  a   country  will  help enhance  experiences
        is a tremendous enhancement  for our   flight to stay entertained throughout their   of streaming and downloading movies
        passengers and guests and we’re thrilled   journey.  Our  investment  has  enabled   and games, securely access demanding
        to be able to roll this out just in time for   AT&T  to  have  the  Fastest  Nationwide  5G   business  applications, and help with
        Super Bowl LV,” said Marcus Session, TPA’s   Network1 and with 5G+ coverage coming   logistics such as  in-airport  navigation,
        VP  of  Information  Technology  Services.   to  participating  U.S  airports,  AT&T  will   checking flight updates and more.” Access
        “With the future increase of airport traffic,   deliver greater connectivity  for  travelers   to our 5G+ network is now easier than ever
        it is important that our wireless networks   in  the  U.S.  and  help  provide  a  more   because it comes included in our postpaid
        are enhanced  to support the connected   enjoyable,  seamless  travel  experience.  In   unlimited  plans  at  no  extra  cost  to  you.
        traveler.  Having  this  kind  of  connectivity   addition,  fast and reliable  connectivity in   And those customers with AT&T Unlimited
        will help improve the passenger experience   airports can also help improve operational   Elite  get  the  added  benefit  of  HBO  Max
        and create a  positive impression for   efficiency  for  airlines,  other  tenants  and   included  on  us.  5G+  is  included  in  our
        everyone who uses it.” A stronger network   airport operations. “We strive to exceed our   postpaid  business  unlimited  plans  too.2
        means no more worrying about hit-or-miss   customers’  expectations with  technology   AT&T’s 5G+ airport investment is another
        Wi-Fi  connections  in  airports.  Travelers   that  will  enhance  their day-to-day  lives,”   example of our commitment  to  dedicate
        can stay connected  to the people  they   said Jay Cary, VP - 5G Product & Innovation   time and resources to improve our network
        love,  be  more productive working  or stay   Postpaid Wireless Products. “As Americans   for customers and communities  across
        entertained watching their favorite movies   gain  confidence  traveling  again,  we’re   the country.
        or  shows.  Customers  with  a  capable   proud to bring AT&T 5G+ to its first airport,







                                                                                                    22    JANUARY 2021
   17   18   19   20   21   22   23   24   25   26   27