Page 77 - SAMENA Trends - July-September 2024

ARTICLE SAMENA TRENDS

FWA is a critical component of 5G The superior speeds and reliability of 5G FWA is a critical component
monetization which is already yielding networks provide an enhanced mobile
success with consumers, as 70% of mobile internet experience, attracting both of 5G monetization which
traffic is already being consumed by video consumers and businesses. Operators in is already yielding success
and we are seeing a 45% CAGR growth in the MEA region can capitalize on this by with consumers, as 70%
the global cloud gaming market. In areas bundling 5G services with premium content
where fixed-line infrastructure is limited such as high-definition video streaming, of mobile traffic is already
or non-existent, FWA provides a viable cloud gaming, augmented reality (AR), and being consumed by video
alternative for high-speed internet access. virtual reality (VR) experiences can further
For businesses, especially in underserved drive subscriber growth and increase and we are seeing a 45%
and rural areas, FWA can ensure reliable revenue. CAGR growth in the global
and fast connectivity, essential for
operations and growth. Enterprises can Network as Code is an innovative approach cloud gaming market.
leverage FWA for cloud-based applications, that can revolutionize 5G monetization, only drives new revenue but also enhances
video conferencing, and other bandwidth- allowing CSPs to monetize network customer satisfaction by delivering tailored
intensive activities, significantly enhancing capabilities by partnering with application solutions.
their productivity. Operators can offer developers, simplifying the complexity for
customized FWA packages for enterprises, third parties to act on those capabilities The Internet of Things (IoT) and Industry 4.0
ensuring dedicated bandwidth and superior thereby offering a monetization framework are poised to benefit significantly from 5G's
service levels, thereby unlocking a lucrative for the different stakeholders. It allows capabilities. The low latency and massive
revenue stream and increasing profitability. operators to program and manage their connectivity of 5G networks enable
Globally, FWA has emerged as the leading networks using software, enabling greater real-time data collection and analysis,
5G use case in the United States. This flexibility, efficiency, and scalability. By essential for IoT applications. Industries
trend is mirrored in MEA where Nokia adopting Network as Code, operators in the can leverage 5G-enabled IoT solutions to
optimize operations, improve efficiency,
The superior speeds and reliability of 5G networks provide and reduce costs. Operators can monetize

an enhanced mobile internet experience, attracting both these opportunities by offering specialized
IoT connectivity packages, data analytics
consumers and businesses. Operators in the MEA region services, and industry-specific solutions.
can capitalize on this by bundling 5G services with The MEA region is uniquely positioned to
premium content such as high-definition video streaming, harness the transformative power of 5G
cloud gaming, augmented reality (AR), and virtual reality technology. By focusing on key areas such
as enhanced mobile broadband, fixed
(VR) experiences can further drive subscriber growth and wireless access and private wireless for
increase revenue. enterprises, Network as Code, IoT, and
smart cities, operators can unlock
significant monetization opportunities.
has achieved significant success with its MEA region can offer highly customized Strategic partnerships, innovative service
FWA deployment focus on underserved and on-demand network services to their offerings, and a customer-centric approach
consumers in sub-urban and rural areas, customers. For enterprises, this means will be essential for success. As 5G
providing substantive additional capacity the ability to dynamically allocate network continues to roll out across the region,
potential of mmWave. Moreover in resources based on real-time needs, those who can effectively capitalize on its
collaboration with Du, Nokia has conducted ensuring optimal performance for critical capabilities will lead the charge in the
a highly successful FWA deployment with applications. Monetization opportunities digital economy, driving growth and
home wireless traffic representing around arise from providing Network as Code as a prosperity in the MEA region.
80% of 5G traffic.” service, where businesses pay for network
capabilities as they use them. This not

77 JULY-SEPTEMBER 2024