Page 65 - SAMENA Trends - March-April 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

said, “5G connectivity, network intelligence, simpler, and easy to deploy and operate said, “As service providers are modernizing
and edge computing are unleashing a for service providers.” Tech Mahindra their 5G networks to offer new services,
whole new world of opportunities such as is investing in both a routed optical there is a critical need for the infrastructure
the delivery of immersive experience using networking lab at Bangalore, India and to be agile, flexible, and simple. With
Metaverse, Augmented Reality/Virtual specialized services such as SDN-enabled Tech Mahindra’s expertise in OSS/BSS
Reality (AR/VR), among others. The network transport, transport slice and segment and Cisco’s routed optical networking
infrastructure of the future will need to routing, enabling customers to experience portfolio, we can help customers expedite
be even more agile and software-driven, and operationalize the transformation the transformation of their network while
to bring such possibilities into life. As a of 5G transport infrastructure. This providing significant cost savings”. As part
trusted transformation partner, our mission collaboration will enable service providers of NXT.NOWTM framework, which aims
is to help service providers re-imagine the to merge IP and private-line services onto to enhance ‘Human Centric Experience’,
future of connectivity and accelerate 5G a single transport layer with standardized Tech Mahindra focuses on investing in
adoption. Through this collaboration with pluggable coherent optics. Shaun emerging technologies and solutions that
Cisco, Tech Mahindra will make Routed McCarthy, Vice President, Worldwide enable digital transformation and meet the
Optical Networking solutions smarter, Mass-Scale Infrastructure Sales at Cisco, evolving needs of the customer.

Tech Mahindra to Offer Cloud Gaming as a Service to Telcos, Cable
Companies and OEMS

Tech Mahindra, leading provider of digital transformation,
consulting and business re-engineering services and solutions,
announced the launch of its Cloud Gaming as a Service offering.
This service will be offered through Tech Mahindra’s cloud-
based platform powered by Ludium Labs. The collaboration will
help telecom providers, cable companies and OEMS (Original
Equipment Manufacturer) offer another value-added service,
which leverages their networks capabilities and, in the process,
create an additional revenue stream. This service will dramatically
improve end consumer access to gaming by eliminating the
need for expensive gaming consoles and high-speed internet
connections to access popular compute-intensive games.
The B2B Cloud Gaming Service will enhance the AAA gaming
experience - high-budget, high-profile games that are typically
produced and distributed by large publishers. This will be achieved
through a 5G powered low latency gaming service in the form of a
plug and play solution with a library of over 150 AAA games stored
in the cloud that can be accessed on any device, and processed We are thrilled to partner with Tech Mahindra, who we recognize
on the edge. Manish Vyas, President, Communications, Media as an important world leading technological company. Combining
& Entertainment and CEO, Network Services, said, “The gaming their expertise with our innovative virtualization technology and
industry has seen a spike in its users post the Covid era, leading cloud gaming capabilities, our Cloud Gaming as a Service will be
to increased interests and opportunities for the industry to grow. a major turning point in the market.” Tech Mahindra and Ludium
The evolution of 5G with its inherent low latency will play a pivotal Lab will promote their cloud gaming services jointly, targeting
role in the adoption of experiences in the Metaverse and cloud leading companies in the telecommunications industry, such as
gaming. We look forward to delivering NXT of cloud gaming with mobile Original Equipment Manufacturers (OEM), cable operators,
Ludium Lab, thereby delivering tomorrow’s experience today to smart TV OEMs, and other organizations seeking to optimize
our enterprise customers.” Until now, many gaming businesses connectivity for an enhanced gaming experience in today's
have been unable to invest the necessary time and capital into growing digital world. Tech Mahindra’s cloud gaming service will
developing such solutions as their commercial focus has been be a white labelled, customizable Software-as-a-service (SaaS)
on game development itself. This partnership will improve service that uses proprietary algorithms to dramatically reduce
accessibility for both businesses and consumers by leveraging the cloud infrastructure required to deliver the games. The games
Tech Mahindra’s extensive expertise in the 5G, video and cloud hosted on Ludium Lab’s platform are safe from piracy attempts
engineering space, earned by working with top global media as only Audio Visual (AV) streams are delivered to each gamer’s
and entertainment companies, cloud service providers and device. As part of NXT.NOW™ framework, which aims to enhance
mobile operators. Juan José Martin, CEO Ludium Lab, said, “Our ‘Human Centric Experience’, Tech Mahindra focuses on investing
commitment to deliver a user experience that is both enhanced in emerging technologies and solutions that enable digital
and affordable is what makes us a leading player in cloud gaming. transformation and meet the evolving needs of the customer.

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