Page 42 - SAMENA Trends - May-June 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

in which it operates to reap the benefits
of digital transformation for the benefit of
the communities it serves and beyond. The
recognition of these prestigious awards
is testament not only to how much Zain
believes in its purpose, but how relentless
the company is in driving systemic change
and providing meaningful connectivity to
the communities it serves. Zain is among
the most engaged organizations across
the globe with respect to ensuring its
operations are a positive, inclusive force
for good, with a commitment to continuing
to instill these principles at the heart of the
organization.
SUSTAINABILITY
Recently, Zain joined the United Nations
(UN) Global Compact initiative, a voluntary
leadership platform for the development,
implementation, and disclosure of
responsible business practices. Annually,
the company publishes its sustainability
report, where it details the progress
and strategic efforts undertaken across Zain communities by targeting 16 million to their roles is undeniable, and believes
Zain’s footprint as it continues to children and youth. developing a WE program to initiate and
execute on its five-year, 2025 Corporate WOMEN EMPOWERMENT (WE) measure actual progress achieved in this
Sustainability strategy. During the course Within the WE gender initiatives under respect over time will reap benefits for the
of 2022, Zain cemented the four pillars Zain’s DEI activities, the company has been organization as a whole. Notably, Zain is
of its sustainability strategy through a working on narrowing the gender divide focusing on addressing headcount gaps in
comprehensive engagement process with in leadership roles at the company. With technical and revenue-generating divisions
various stakeholders. This extended to: the development of a year-long middle through the development of women from
1. Climate Change: Decarbonize the management succession program, Zain is STEM backgrounds. During 2022, women
business and transition towards Net- looking forward to drawing closer to 25% made up 42% of Zain’s total recruitment,
Zero by 2050. of its leadership consisting of women by and the company recently revolutionized its
2. Operate Responsibly: Embed ESG 2025, against a background of just 14.5% staff-friendly Family Leave Policy clauses,
principles across the entire value chain. when the program was first introduced in reinforcing its position as one of the most
3. Inclusion: Reduce the digital gap. late 2017. Zain firmly believes that the tal- impactful DEI organizations in the region, if
4. Generation Youth: Build resilience across ent, creativity, and passion women bring not the world.

A Regional First: Embracing q Disability Inclusive Environment for All,

Zain’s Operation in Jordan Provides Mobile Phone Subscriptions in Sign
Language

Zain Group announces that it’s operation near-future, this service will make it easier strategy. The company is also committed
in Jordan has made mobile phone for customers to identify all the terms and to adopting harnessing technology tools
subscriptions accessible via sign language conditions translated into sign language at for persons with disabilities, thereby
for customers with hearing and visual any time. Zain has decided to position the reducing inequalities as stated in the UN’s
impairments, in a step that is the first introduction and development of disability 17 Sustainable Development Goals.
of its kind in the region to provide this issues for its customers and within the DEI initiatives under the ‘WeAble’ program
service. Zain customers in Jordan who workplace as a priority task that is part of across Zain’s operations:
may be visually impaired, blind, hearing its Diversification, Equity & Inclusion (DEI) • Creation of a sign language digital
impaired, or deaf, will be able to view vision, by creating the ‘We Able’ disability library for four countries specific sign
contracts and understand their terms inclusive program to meet the needs of all language, Kuwait, Jordan, Bahrain, and
through an audio-visual video available segments of society and is working with Iraq, aiming to create more sign languages
by scanning a QR Code located in Zain organizations and partners who are experts to cover other Zain operations. This
showrooms across the Kingdom. In the in this field to further strengthen this new library provides high-quality educational

42 MAY-JUNE 2023