Page 64 - SAMENA Trends - May 2025

ARTICLE SAMENA TRENDS

Delivering premium expe- The Middle East has established itself service reliability but also unlocking new
as a global pioneer in 5G-A and AI-driven
monetization opportunities through 5G-A
riences requires an AI-na- digital transformation, demonstrating and AI. Their pursuit of AI-integrated
tive network stack that strategic foresight, relentless innovation, applications across different industries,
intelligently orchestrates and an strong commitment to shaping has redefined the role of telecom providers
the future of connectivity. Nations like
as techcos.
service delivery. AI-pow- the UAE, Saudi Arabia, and Qatar have
ered RAN intelligence embraced next-generation technologies This evolution signals a fundamental shift
as catalysts for economic diversification,
from traditional telecom operations to
prioritizes traffic dynam- smart city development, and industrial comprehensive digital ecosystem enablers,
ically, ensuring VIP users modernization, effectively leveraging positioning Middle Eastern operators at the
receive three times higher telecom advancements to fuel broader forefront of global leader in 5G-A
deployment and techco transformation. By
societal progress. Their proactive spectrum
weighting during conges- allocation, robust regulatory frameworks, prioritizing experience-based service
tion periods. and strategic investments have enabled offerings and leveraging 5G-A and AI,
operators can deliver highly personalized
the seamless integration of cutting-edge
more than just technical prowess, it telecom infrastructure, setting a new global and industry-specific digital services,
requires vision, leadership, and ingenuous benchmark for technological excellence. actively shaping the future of intelligent
innovation. The technology is ready, and connectivity. Their ability to monetize
the demand is indisputable. What is needed At the heart of this transformation are superior customer experiences, leverage
now is a shift in mindset. telecom powerhouses such as e&, stc, Zain real-time insights, and enable AI-powered
and Ooredoo, collaborating with technology service innovation ensures sustained
The operators that will thrive in this era
will treat AI as a strategic partner rather The operators that will thrive in this era will treat AI as a
than a standalone product, see 5G-A as a strategic partner rather than a standalone product, see
foundation for transformation rather than
just another upgrade, and recognize that 5G-A as a foundation for transformation rather than just
customers are not passive data consumers another upgrade, and recognize that customers are not
but creators of experiences.
passive data consumers but creators of experiences.

Experience is no longer a by-product
of connectivity; it is the product itself. leaders like Huawei to revolutionize regional revenue growth while solidifying the Middle
With 5G-A and AI converging, telecom connectivity. By deploying 5G-A network East’s reputation as a powerhouse in the
operators now have the tools to sell it not and AI-Enabled network optimization global techco revolution.
as a commodity, but as a differentiated, and superior experience-driven solutions,
scalable, and premium service. these operators are not only enhancing

64 MAY 2025