Page 20 - SAMENA Trends - November-December 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

in the framework of STC towards playing this name. Eng. Aba AlKheil said the new and globally, that creates new jobs and
a major role in enhancing the digital brand is not just a logo, but a set of visual, business opportunities. The company
future locally and regionally.” General audio and verbal communication tools and was established in Saudi Arabia in 1998
Manager of Corporate Communications sensory expressions which translate an as a result of a privatization project by the
Eng. Mohamed Aba AlKheil confirmed that integrated experience about the company. Ministry of Post, Telegraph, and Telephone
unifying the STC brand came as a result He explained that the launch of the new called “the Saudi Telecom Company”. In
of a study which indicates that 92% of brand reflects part of the group’s vitality as 2003, the company went public and set a
STC clients recognize the company with a leading digital enabler locally, regionally record turnout.

STC Launches Micro Trench Technology for the First Time in Saudi Arabia

Vice Minister of Communications and Information Technology,
Eng. Haytham Al-Ohali, Governor of the Communications and
Information Technology Commission, Dr. Mohammed Al-Tamimi,
Deputy Minister of Municipal and Rural Affairs, Dr. Khalid Al-
Jammaz, and STC Group CEO, Eng. Nasser Al Nasser. Micro Trench
technology, is one of the initiatives launched by the Ministry of
Communications and Information Technology in partnership
with the Ministry of Municipal and Rural Affairs. This technology
depend on extending small-diameter ducts and cables to low
depths below the surface of the ground. Micro Trenching has been
tested at a depth of 30 cm and width of 3 cm. This new technology
will help protect roads and road users while maintaining smooth
flow of traffic during the execution of works. It will also boost STC’s
STC has launched the first network expansion project by using network expansion projects, ensuring faster service delivery to
Micro Trench technology, which does not require pavement customers. In addition to raising the efficiency of the final product
shaving and re-asphalting, making STC the first company in the in line with the objectives of the quality of life program of vision
telecommunications sector to get involved in this first-of-its-kind 2030.
initiative across the Kingdom. The launching was attended by the

du Named UAE’s ‘Preferred Telecommunication
Company’ at Filipino Times Awards 2019

As a proud homegrown company and an
integral part of the United Arab Emirates’
(UAE) social fabric, du, from Emirates
Integrated Telecommunications Company
(EITC), has been recognized as the country’s
‘Preferred Telecommunication Company of
The Year’ at the fifth edition of the annual
The Filipino Times Awards. Abdulwahed
Juma, Executive Vice President – Brand
and Communications, du received the
award on behalf of the company As a
prestigious annual awards occasion that
recognizes exemplary industry leaders and
top brands in the UAE, The Filipino Times
Awards honored du for its customer-
centric approach to business and for the
strong rapport it has built among members
of the Filipino expat community across
the UAE. The awards recognition also
reaffirms du’s mission towards driving
20 NOVEMBER 2019