Page 26 - SAMENA Trends - November-December 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

effects or impacts”. Within Orange Group’s road safety. This campaign is an extension understanding of bullying, particularly
direction, stressed Marigny, Orange of the company’s diverse programs for cyberbullying and participated in the “Stop
Jordan is dedicated both to services and safe and efficient internet use. Orange the Bleed” initiative to promote road safety.
to CSR initiatives that contribute to digital Jordan previously launched the “Anti- The company invests in energy-saving
inclusion in the Kingdom, to spread digital bullying” campaign, in collaboration with services and applications and continues to
culture and enable everyone to use the the Ministry of Education and Madrasati raise awareness on the best ways to use
internet in developing their communities, initiative, to provide students with an technological tools responsibly.
both in the virtual world and the real one.
The safe and efficient use of the internet
is even more important since many of our
human communications and transactions
are made possible by technology. Chief
Consumer Market Officer, Naila Al Dawoud,
said that the campaign complements the
company’s integrated services, pointing
out that Orange’s safe internet service,
kid’s safety line, and diverse digital data
protection services reflect its responsibility
towards users and human communities
at large. The “Gift” campaign focuses
on protecting users from cyberbullying,
considering the impacts of online
activities on other users and the society,
utilizing technologies to strengthen
social connections and effective
communication, preventing screen
addiction, as well as promoting public

VIVA Wins Four Prizes at the Kuwait Creativity

Award 2019

VIVA, a world-class digital leader providing
innovative services and platforms to
customers and enabling the digital
transformation in Kuwait, and a subsidiary
of STC Group, has won four prizes at
the Kuwait Creativity Award 2019. VIVA
sponsored the seventh version of the
event organized by the Arab Media
Forum at Sheikh Jaber Al-Ahmed Cultural
Centre, where different companies and
entities participated in presence of many
valued figures in the Kuwaiti society. Ms.
Danah Faisal AlJasem, General Manager
of Corporate Communications at VIVA,
received the awards from Mr. Madi Al-
Khamis, the Secretary-General of the Arab
Media Forum, in the categories of: Fast accolades came in recognition of VIVA’s the VIVA app, significant customer service
Growth - Marketing operations, Television uniqueness in its advertising methodology and experience as well as the advanced
Creativity - Excellence in national which contributed to the National Day network that covers all areas nationwide.
campaigns, Television Commercial - campaign and Ramadan campaign during On this occasion, AlJasem commented: “I
Excellence in creativity, and Television 2019, and activities that fall under the am so proud to have received these awards
Commercial - Excellence in the idea. These products and services umbrella highlighting on behalf of VIVA as this happy occasion

26 NOVEMBER 2019