Page 32 - SAMENA Trends - November-December 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Accenture and UCB Collaborate to Accelerate Data Processing and Help
Improve Patient Safety

Accenture and UCB, a global issues and adverse events. This solution unstructured data, as well as the vast
biopharmaceutical company, have embeds real-time artificial intelligence, number of data sources. Structured data
collaborated to build a safety solution machine learning and robotic process is highly organized and formatted in a
based on Accenture’s INTIENT™ automation into the data management way that is easily searchable in related
Pharmacovigilance to accelerate process — from gathering initial patient databases; however, unstructured data
processing of individual patient safety case information and subsequent inputs to has no pre-defined format or organization,
reports. This will help UCB uncover patient regulatory reporting. This platform further making it much more difficult to collect,
safety impacts from existing treatments improves accuracy and consistency in process and analyze — and to derive
and better manage the risks of new reporting, supports a more timely discovery scientific insights. “UCB is demonstrating
drugs and services. Accenture’s INTIENT of potential adverse events, while also its industry leadership and commitment to
Pharmacovigilance leverages artificial supporting compliance with data privacy patient safety through the implementation
intelligence to collect, manage and learn Good Pharmacovigilance Practice (GPvP) of INTIENT Pharmacovigilance. With
from UCB’s structured and unstructured productive system requirements and variable case types and sources and
source data within pharmacovigilance, policies. “The patients who benefit from our complex regulatory changes varying by
which monitors the effects of drugs during products are UCB’s number one priority,” geographic region, pharmaceutical and
clinical trials and after they have been said Kristof Huysentruyt, senior director biotechnology executives can use INTIENT
cleared by regulators for use. INTIENT and head of safety data management to support their data security, efficiency
Pharmacovigilance improves the flow of and systems at UCB Pharma. “Accenture and analysis objectives,” said Kevin
data, making pharmacovigilance case INTIENT Pharmacovigilance will help us Julian, a senior managing director in the
processing faster, less costly and more rapidly process data to identify potential Accenture Life Sciences practice. “Most
consistent. An Accenture Life Sciences events or issues, while reducing the time importantly, the platform and the services
operations team is managing case and cost needed to deliver a higher level provided around it can help advance the
processing augmented by the platform of patient safety. This solution helps us discovery and development of new patient
for UCB, allowing UCB’s case processing walk the talk of being patient-driven.” One treatments by unlocking information
team to focus on value-add activities of the realities that is driving the need for that otherwise might be trapped in silos,
such as medical assessment and targeted INTIENT is the many variable forms of data enabling unfettered access to actionable
follow up, helping them uncover insights being managed within the life sciences insights and improved collaboration
into emerging trends, potential compliance industry, including both structured and across the life sciences enterprise.”

Prince Sultan bin Salman Visits Arabsat and
Values Its Role in Operating Satellites

His Royal Highness Prince Sultan bin Salman bin Abdulaziz,
Chairman of the Saudi Space Commission, valued the role
played by the Arab Satellite Communications Organization
(Arabsat), specializes in operating satellites in the Arab
world, and whose services are provided through more
than 500 TV channels and 200 radio stations and paid
TV networks and wide range of HD channels. This came
during his visit to the company headquarter in Riyad,
where he met the CEO of Arabsat, Khalid Balkheyour, and
his team work who gave a presentation to His Highness
on the goals of the organization that was founded in 1976
by the 21 member states of the Arab League, meeting the
needs of the Arab world for more than 40 years since then
from its headquarter in Riyadh, Saudi Arabia. His Highness
witnessed a presentation on the organization goals, future
vision, and the satellites that were launched to serve the
Arab region, broadcasting to tens of millions of homes in

32 NOVEMBER 2019