Page 41 - SAMENA Trends - November-December 2019

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Comviva to Drive Zain Jordan’s Digital Ecosystem

Comviva, a global leader in mobility subscribers, while optimizing systems formats like caller ring-back tone (CRBT),
solutions, has signed its first strategic and processes for cost minimization and video, games, music, live streaming and so
digital business management deal with revenue gains. In a statement on the on. Unlike earlier, when content providers
Zain Jordan. As part of the multi-layer deal, occasion, Ramy Moselhy, VP & head of (CPs) would be dealing with invoices, billing
Comviva will provide its Digital Business MENA Region at Comviva said, “This deal and customer-relationship-management
Management Suite which includes Digital is of strategic advantage to Comviva, as (CRM) integration separately for every new
Services Delivery Platform (DSDP 2.0) it has given us a footing in the Jordanian service, now there’s a single DSDP 2.0 layer
and its expertise in Business Operations market. We are extremely excited to extend for service integration, making it easier for
and digital content, which will help Zain our innovative value proposition to Zain, CPs to integrate services in Zain’s growing
to drive its growing digital ecosystem. which will help the operator in overcoming digital ecosystem. With the aim of broad-
Comviva is a leader in mobility solutions, the major hurdles in the digital service basing the ecosystem of digital services,
especially in areas of telecommunication, delivery. Zain Jordan announced in a DSDP 2.0 will enable CPs to create an end-
payments and banking. The company statement that it is glad to be partnering to-end service, helping those who have a
caters to about two billion mobile users with Comviva as its digital business rich content catalogue but lack the means
globally with an expansive suite of aggregator, and is looking forward to to monetize their content. It provides
productized solutions. The company is benefiting from their expertise to help us support to new and exciting content
currently managing UAE telecom provider boost its content related revenue while mediums like augmented reality (AR) and
du’s end-to-end digital content services maintaining utmost customer experience virtual reality (VR), live streaming, e-sports,
business for premium services that offer and cost optimization. With the rising catering to new digital customer. Data and
facilities such as wireless-application- demand for digital services bringing analytics-driven technologies will help
protocol (WAP) services, mobile contests, increasing complexity in the content the Zain to automate certain transactions
mobile games and over-the-top (OTT) partner ecosystem, Zain Jordan has always with a greater degree of certainty, adding
internet app aggregation. It also manages desired to make the latest technology tie- to the robustness of the system. With
Ooredoo Kuwait’s digital content services ups in storage, access, fraud prevention a single repository for digital service, the
for all premium services. Comviva’s DSDP and customer experience, while bringing customer’s digital journey will be uniform
2.0 platform, combined with its expertise whole-scale process improvements for on various channels, such as IVR, SMS,
in business operations and digital content optimizing operations. Comviva’s DSDP app and so on. Similarly, DSDP 2.0’s single
will help Zain overcome these challenges, 2.0 platform provides a mediating layer business view, will allow the operator to
helping the operator to stay focused on between Zain Jordan and digital service take faster and more informed decisions
creating winning digital experience for providers, specializing in various content on matters affecting their business.

Comviva Leverages HCE Technology to Power the SBI Card Pay Service

SBI Card has recently launched the SBI register their Visa SBI credit card on the a virtual version of the physical card.
Card Pay service that enables customers SBI Card mobile application. This creates Thereafter, customers can make payments
to create a virtual card on their mobile
phone for their physical Visa SBI credit
card. The customers can now simply
tap their mobile phone on a Near Field
Communication (NFC)-enabled point of
sale (POS) terminal to make payments.
Besides SBI Card app, the service is
powered by Comviva’s HCE Module from its
mobiquity® Banking suite, that leverages
host card emulation (HCE) technology and
tokenization to deliver swift, seamless,
secure and convenient contactless mobile
payments to customers. To avail of the
SBI Card Pay service, customers with an
Android smartphone (housing Android
OS KitKat version 4.4 and above) have to

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