Page 11 - SAMENA Trends - November-December 2022

SAMENA COUNCIL ACTIVITY SAMENA TRENDS

Avaya Joins SAMENA Council to Support Industry Advocacy and Explore
Partnerships in Creating Game-Changing Digital Experiences Across

Industries

the South Asia – Middle East- North Africa region.” With over 90,000
customers in over 190 countries, Avaya is shaping what’s next for
the future of work, with innovations and partnerships that reimagine
the ways people and businesses engage with and experience
the world. Avaya’s multi-cloud application ecosystem power
personalized, intelligent, and effortless customer and employee
experiences. And its packaged communications and collaboration
applications and APIs can be combined to compose AI-enabled
total experiences that each interaction and moment demands.
“SAMENA Telecommunications Council is doing fantastic work
in creating a sustainable ICT environment and broadening value
creation in key vertical industries. We’re proud to be a part of
this vibrant community, and look forward to contributing to the
council’s efforts in helping to enable digital transformation across
the South Asia-Middle East-North Africa region,” said Nour Al
Atassi, Director - Service Providers, Avaya. With its established and
industry-wide recognized aim of addressing telecoms ecosystem
SAMENA Telecommunications Council has announced that priorities, enabling access to greater region-wide collaboration
Avaya, a global leader in solutions to enhance and simplify in digitalization and digital transformation, SAMENA Council
communications and collaboration, has joined its membership actively advocates on behalf of its members and engages closely
of leading communications service providers and technology with private-sector stakeholders, including regional operators
providers. Bocar BA, welcoming Avaya to the SAMENA Council and regulators, and policymakers. SAMENA Council is pursuing
membership, stated that “Avaya’s cloud communications and improved policymaking, agile regulation, and close collaboration
workspace collaborative expertise across the telecommunications, among the digital ecosystem players, and is using its internal
education, healthcare, media, financial services, and public sectors advocacy support mechanism as well as collaborated knowledge-
provide an ideal opportunity for Avaya and SAMENA Council to creation highlights among government and private-sector
build knowledge, voice issues relevant to these sectors, explore stakeholders' issues, such as those relating to spectrum, need for
new business opportunities for Avaya, and create new advocacy accelerated digitization and sustainability in digital development,
and partnership potential with the Council’s membership as well as investments, operations, and the environment.

“Avaya’s cloud communications and workspace collaborative expertise across
the telecommunications, education, healthcare, media, financial services, and
public sectors provide an ideal opportunity for Avaya and SAMENA Council to build

knowledge, voice issues relevant to these sectors, explore new business opportunities
for Avaya, and create new advocacy and partnership potential with the Council’s
membership as well as the South Asia – Middle East- North Africa region.”

Bocar BA, CEO & Board Member of SAMENA Council

11 NOVEMBER- DECEMBER 2022