Page 21 - SAMENA Trends - November-December 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

this digital connectivity is part of the overall upload all their products and publish their way to portfolio and geographic growth.
vision of the UAE leadership to chart a website in minutes, integrate their shop Etisalat Group has changed its brand
course towards a diversified, knowledge- configuration, categorize their products, identity to e&, effective on February 2022.
based economy and attract investments secure their payments, configure and Its strategy aims to accelerate growth
that generate long-term benefits for manage their shop on mobile. e-Store is through the creation of a resilient business
society and future generations." Hamad designed to provide SMBs with a first- model represented by Group’s main
Sayah Al Mazrouei, Chief Operating class website experience that meets business pillars. The telecoms business
Officer at ADGM said, “ADGM is delighted their business needs. They can create currently continues to be led by etisalat
to partner with Etisalat by e& to bolster a professional looking website without by e& in the Group’s home market and
the digital transformation of the UAE using a web designer, as it contains over e& international markets, upholding the
economy. This partnership is in line with 1,000 free ready-made templates covering Group’s rich telecoms heritage, bolstering
and is an extension of our commitment more than 80 SMB verticals. Its drag-and- the strong telecoms network and
to foster, protect and strengthen Abu drop interface has a photo editor, video maximizing value for the Group’s various
Dhabi, UAE and the wider region’s financial clips, free stock images and Google Maps, customer segments. Ramping up the
landscape. We look forward to working among other features. ADGM fosters a digital services for individuals to elevate
with Etisalat by e& to digitally empower holistic and thriving ecosystem that will their digital-driven lifestyle, e& life brings
the ADGM community, *ease customer enable the growth and development of next-generation technologies through
onboarding journey through integrations* local and international enterprises from smart platforms in entertainment, retail
and positively contribute towards the across the region and around the globe. and financial technology. e& enterprise
prosperity of the economy.” etisalat by e& The business infrastructure at ADGM is focuses on maximizing value through its
offers a variety of solutions to businesses built around three independent authorities end-to-end solutions in cybersecurity,
at ADGM, including the e-Store, which that work together to help companies cloud, Internet of Things (IoT) and Artificial
helps businesses to have the ability to and entities operate seamlessly, innovate Intelligence (AI), as well as deploying
build their own digital platforms with the and grow, namely the ADGM Courts, the mega projects, in order to enable the
etisalat by e& e-Store solution, a fully Financial Services Regulatory Authority digital transformation of governments,
integrated shop that allows SMBs to sell (FSRA) and the Registration Authority (RA). large-scale enterprises and corporates. e&
their products online, manage payments These three entities guide SMEs, start- capital allows the Group to focus its efforts
through etisalat by e&'s secure payment ups and international entities throughout on driving new mergers and acquisitions
gateways and other platforms in the region the entire business lifecycle, right from while maximizing shareholder value and
for seamless payments. Businesses can the launch or registration and all the strengthening the Group’s global presence.

21 NOVEMBER- DECEMBER 2022