Page 29 - SAMENA Trends - November-December 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Zain Scoops 7 Awards, Including ‘Best Brand’

Zain announces that its brand has been
identified as the ‘Best Telecom Brand’ in
the Middle East for the third consecutive
year during the Telecom Review Summit
Excellence Awards gala ceremony held
recently in Dubai. The 'Best Brand’
accolade confirms the ongoing impact of
Zain’s investment in 5G network upgrades
and unique digital offerings that enhance
the customer telecom experience, ground-
breaking media campaigns, focus on
corporate sustainability and diversity
and inclusion (D&I) initiatives, making the
company one of the most respected and
recognized corporate brands in the region,
since its introduction in 2007. Distinctively,
Zain Saudi Arabia was recognized for its
successful transformational and digital
growth in recent years that has taken the
operation to new heights. The operation
was awarded four prestigious awards for
the ‘Best CSR Initiative’; ‘Best Standalone
5G Network’; ‘Best Cloud Provider’; and a
Global Merit award for the Chief Technology
Officer for his efforts in the successful
5G rollout that placed the Kingdom on
the 5G world map. ZainTech received
two awards for the ‘Best ICT Investment’
for its agreement to acquire BIOS Middle
East, a managed cloud service provider on various media channels across the various operations, the company’s market
and ‘Best Enhanced Service Provider’ for region have captured the hearts and minds leadership saw it increase its customer
its Drone-as-a-Service offering. ZainTech of millions of people. Zain’s Ramadan, base by 34% and revenue by 231% year-
was established in October 2021 with Eid and other television commercials on-year in 2022, processing approximately
the primary aim to offer enterprises and throughout 2022, for example, received an US$ 3 billion transaction value annually.
governments across the region a unique, impressive 250 million views on YouTube, Sustainability and good corporate
one-stop shop across the full stack of ICT indicative of the brand power of Zain. governance lie at the heart of every aspect
services. The two awards are testament to Today, Zain Group and its local operations of Zain’s day-to-day operational activities
the ongoing progress that the new entity boast over 13 million fans on Facebook, in pursuing its sustainability agenda and
has attained in signifying itself as a key more than 7 million followers on Twitter, supporting the communities it serves. Zain
player in this lucrative and fast-growing 2.6 million on Instagram and 750,000 on is passionate about curbing the effects
sector. Telecom Review is a leading industry LinkedIn, totaling more than 23 million of climate change, children’s rights and
publication, and the multiple awards fans and followers across its social media safety, capacity-building, education, socio-
recognize the outstanding performance footprint. Zain continues to introduce new, economic development, and environmental
of Zain’s brand and enhanced customer dynamic services to its customers, evident stewardship. The company’s focus on
experience across its markets, reflective by the expansion of Zain’s digital services environmental, social and governance
of the company’s significant investments and API platform ‘Dizlee’ in offering over (ESG) indicators, ensures that ESG issues
and pioneering innovation in digitalization, 50 unique and appealing content and are integrated into the business strategy,
better serving individuals, enterprise and gaming services, as well as the growth and Zain’s Corporate Governance structure
government customers across the region. of Zain Esports that has attracted over and sound practices in providing accurate,
In its 2022 global ranking, Brand Finance, a 30,000 gamers and 50 million social timely, and actionable information in a
leading valuation and strategy consultancy media views since its establishment in transparent and accountable manner has
based in London, valued the Zain brand November 2020. In the Fintech space won the confidence of local and global
at USD 2.4 billion, a 9.6% increase year- where Zain provides far-reaching benefits investors.
on-year. Zain’s marketing campaigns to needy and vulnerable groups across

29 NOVEMBER- DECEMBER 2022