Page 35 - SAMENA Trends - November-December 2022

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Cisco Brings More Flexibility to Hybrid Work In the Middle East

Cisco has announced new integrations
between its Collaboration platform Webex
and Apple technologies that help make
hybrid work more flexible for people. As
more businesses build long-term hybrid
work strategies, Webex aims to provide
in-office, remote and hybrid workers with
the intuitive collaboration tools they need.
The first integration is Mobile Camera
Share, which allows iPhone and iPad
users to share content from the rear-
facing or front-facing camera via the
Webex Meetings mobile app and annotate
over what they are seeing. With next
generation videoconferencing, users can
write, draw, and add shapes, in real-time
and simultaneously in their meetings. This
industry-first innovation enables frontline
workers to collaborate more effectively by the Middle East expect flexibility when it Studio Light. In addition, Webex supports
leveraging the high-quality video capture comes to work. True hybrid work means Desk View in macOS Ventura, which acts
capabilities of Apple devices. Architects, being empowered to use your favorite like an overhead camera without the need
engineers, or construction workers can devices to work seamlessly in the office, for complicated equipment, showing the
share job site progress with clients in real- at home and everywhere in between. The user’s face and desk simultaneously —
time, instead of sending static images or latest collaboration solutions from Webex great for creating demos, instructional
screenshots. Another potential use case signify another step towards empowering videos, drawing on paper, and more. These
is for a technician to show the equipment workforces with greater choice and beyond interagations are a testament to Webex’s
in a factory, data center or field location the office,” said Ahmad Zureiki, Director of commitment to making collaboration even
with a help center team, who can write Collaboration Business, Cisco Middle East easier. Collaborating with Apple technology
and draw instructions on the live feed to and Africa. Apple’s Continuity Camera is a and putting the power of choice in the hands
avoid any misunderstandings. Experts can new feature in macOS Ventura that enables of hybrid workers builds on the momentum
see everything as if they were together Mac customers to use their iPhone as a over the course of the year, with earlier
in the room, noting their input onscreen webcam. Webex users can use the camera announcements such as Webex for Apple
where exactly corrections or changes system on iPhone to unlock powerful video iPad, Apple AirPlay on Webex devices, and
should be made. “Today, people across effects like Center Stage, Portrait mode, and Webex Meetings for Apple CarPlay.

Cisco Extends Spain Commitment with Design Centre

Cisco detailed plans to establish an benefits for European Union (EU) ambitions The US company noted the center will be
engineering design center at an existing to take a leading position in global its first of its kind in the EU, with a focus
innovation facility in Barcelona, citing semiconductor research and production. on creating next-generation chips. Cisco
chair and CEO Chuck Robbins stated the
company’s semiconductor advances help
“overcome the performance, economic
and power-consumption limitations of
current infrastructure”. The center is being
built under the framework of a Spanish
economic transformation project centered
on semiconductors and microelectronics.
Cisco noted the move also contributes to
an EU plan detailed in February to reduce
the bloc’s reliance on overseas chip
supplies and strengthen its supply chain.
The European Chips Act aims to double
the EU’s share of the global semiconductor
market to 20 per cent by 2030.
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