Page 113 - SAMENA Trends - September-October 2020
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ARTICLE  SAMENA TRENDS

        Weakened     political  collaboration:   Technology  to  the  rescue. One of the   many  similarities  and correlations when
        Sustainability is dependent  on strong   overriding  medical principles  that  the   dealing with such an existential threat. To
        global cooperation, but during the corona   current  virus crisis has exposed  is the   me, there are two overriding lessons to be
        crisis, we have seen  many examples of   need for testing. This helps us understand   learned.
        deep  rifts in the relationship  between   levels of viral spread and the data can be
        countries.                           used to manage intervention, movement of   1.   To beat  a global  challenge,  we
        More inequality: In many geographies,   medical equipment, and hospital capacity.   must act as one
        it  is  the poor, uneducated,  and those in   Similarly, the use of technology to manage   The  pandemic  and our sustainability
        most need, who are the hardest hit by the   movement  of people  using  IoT, image   challenges  share  the  characteristic
        pandemic. The poor have in effect become   recognition and AI can be critical to help   that they  are borderless  and indifferent
        poorer, and indications are that it will take   beat the  virus spreading. Understanding   to skin color, religion  or background.
        them longer to recover from the effects of   the importance of  technology  and data   Governmental  efforts to treat them as
        the virus.                           is equally important for the sustainability   such by  conservative, isolationist,  and
        Positive  effects:  Conscience  and  agenda. On a global scale, complexities in   uncooperative policies  are not likely to
        collaboration                        interrelationships  of all  physical  aspects   be particularly fruitful.  Global challenges
        However,  there are also  some instances   of our globe,  cannot be controlled and   must be fought on the global arena, through
        where  fighting  the  Corona  crisis  and   impacted,  let alone understood,  if  we   collaboration,  sharing,  by  partnering  and
        working on a  more sustainable  world go   are not  adept at  gathering  and using   through  trust, both  geopolitically and
        hand in hand.                        data. I believe the Corona experience will   within international businesses.
                                             have  a  significant  impact  on  the  use  of
        Drop in pollution. The decrease in human   digitalization and technology  to enable   2.   Resilience through technology
        activity has resulted  in cleaner air and   and accelerate sustainability.  A sustainable  society  is an inherently
        water, albeit for the time being.                                        resilient  society  with a stable economy
                                             Conclusion:  Without  technology, we will   based on strong collaboration  between
        Uptake in remote services: The crisis has   fail                         private,  public,  and educational  partners.
        led to an increase in remote communication   The virus affects us personally and privately   A resilient society  is  also  agile, and able
        and healthcare. Post corona, this acquired   in ways that sustainability mostly has not,   to change and to adapt.  Fully embracing
        experience  could make education and   yet. But as I have outlined above, there are   technology and digitalization, will allow us
        healthcare more accessible to those who                                  to achieve these attributes.  Technology
        are  poor,  less  well  off,  or  just  difficult  to   Technology  helps  us  helps us manage the intricacies of global
        reach.                                                                   processes,  and enables  communications,
                                                manage  the  intricacies         collaboration  and visualization across
        Stronger scientific collaboration. Whereas   of  global  processes,  and   distance and time. Data and AI are critical to
        many partnerships  between  countries   enables  communications,         understand the complex interrelationships
        have been disrupted, scientists have done                                of our planet and to digitize core systems
        the opposite. Some reports  point to an   collaboration  and visual-     along with reliable security solutions. My
        entirely new level of cooperation in the   ization  across distance      prediction  is  that  technology  will  be the
        global scientific community, which will also                             foundation of what allows us to beat the
        greatly benefit the sustainability agenda.  and  time.  Data and  AI are   pandemic, and it will be the foundation of
                                                critical  to  understand the     what will enable us to continue our work
        More conscious consumers. Indications   complex interrelationships       with  the  UN  Sustainable Development
        show,  that  consumer buying  behavior                                   Goals.  Without resilience  and without a
        and brand expectations will become more   of our planet and to digitize   robust  technology  platform, we will  fail;
        focused  on matters of health  and safety,   core systems along  with    with the correct use and application of it,
        including  recycling principles  and smart                               we stand a good chance of winning, and of
        resource use.                           reliable security solutions.     making our planet a better place to live.


        If you are interested in a collaboration with Devoteam, you are welcome to contact me at [email protected]
        (This article is an edited and abridged version of Hans Lindeman's Devotalk on April 22. Go here to watch the entire keynote).













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