Page 16 - SAMENA Trends - September 2021

INTERVIEW SAMENA TRENDS

Etisalat Speaks to SAMENA Council

Etisalat’s Focus at GITEX Technology Week

On the operations front, despite
the challenges faced from the
pandemic last year our robust
plans on business continuity

and crisis management helped
in maintaining growth and
business across operations.

Q. As Etisalat’s leader, can you take us through
Etisalat’s successful journey this year delivering
a consistent strong performance in 2021 after
challenging dynamics of the world right now?
A. Etisalat Group’s strong results are an outcome
of our sincere efforts to drive growth and generate
efficiencies despite unprecedented challenges in
certain markets, thanks to the flexibility and agility in
our efficient business model to deliver growth and a
robust performance.

This was positively reflected in the financial results of
the group with a market value of USD 58 billion and
revenues touching AED 26.4 billion with a Year on
Year (YoY) increase of 3.2 percent and consolidated
net profit after federal royalty amounting to AED 4.7
billion.

These results are a reflection of our continuous
endeavor to work in line with our strategic vision to
‘Drive the digital future to empower societies’ while
remaining focused on our core business and exploring
new growth opportunities ensuring that we are well
geared for the future with our digital capabilities and
solutions.

On the operations front, despite the challenges faced
from the pandemic last year our robust plans on
business continuity and crisis management helped in Hatem Dowidar
maintaining growth and business across operations.
This was mainly because of our focus on three main Group CEO
factors that included advance crisis planning bringing Etisalat International
in efficiency and flexibility, our advanced and reliable
infrastructure and network in all markets, and our
experienced teams who managed business operations
when the world came to a standstill last year.

16 SEPTEMBER 2021