Page 20 - SAMENA Trends - August-September 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

AT&T’s Wireless Network Outperforms T-Mobile

in Speed, Reliability, and Performance

Recent awards from RootMetrics and lag-free gaming, and ultra-fast video our competitors, we’re not just talking –
Ookla showcase AT&T’s unique ability to uploading. Best Call Performance means we are fully equipped to stand behind our
provide seamless connectivity that keeps our customers experience fewer dropped network with real accountability. “These
customers connected at home and on calls than with competitors. Whether it’s wins highlight our unwavering dedication
the go. Best Overall Wireless Network an important work call, a family check-in, to putting the customer first in everything
Performance means that AT&T customers or an emergency, you need a network you we do,” said Jenifer Robertson, EVP and
can count on a strong connection wherever can count on. And with the Fastest, Top- GM, AT&T Mass Markets and Mobility. “Our
they are, fueled by over $145 billion Rated Internet, you can simultaneously mission is to be the connectivity provider
invested into our network during the past power multiple connected devices in your our customers can trust wherever life takes
five years. As the largest wireless network household. On top of being recognized them, and AT&T’s network performance
in North America, our network covers 99%+ for the fastest and most reliable service, is head and shoulders above the rest. We
of the United States population. In fact, we are proud to be the only provider that are so confident in the strength of our
AT&T’s wireless network extends 300,000 guarantees both our wireless and fiber network that we offer a guarantee for both
square miles – an area larger than the networks. The AT&T Guarantee promises wireless and fiber networks – a promise
state of Texas – further than T-Mobile’s our customers that we will deliver the our customers can rely on.” AT&T Business
network.3 Most Reliable and Fastest connectivity they can depend on, the deals customers have also shared their trust in
Wireless Network recognizes the speed they want, and the prompt, friendly service AT&T, with J.D. Power recognizing AT&T for
and consistency our customers deserve, they deserve. And if we fall short of this, being #1 in customer satisfaction for large
helping provide smooth browsing, virtually we’ll take action to make it right.4 Unlike enterprise and medium business internet
service. “Businesses, first responders, and
the communities they serve all depend on
fast, secure, reliable connectivity and we’re
proud to set the industry standard for our
customers,” said Melissa Arnoldi, EVP and
GM, AT&T Business. “For organizations, it
means having the confidence to innovate,
serve customers, and stay ahead in a
fast-paced world. For first responders,
it means knowing their calls, data, and
emergency communications will get
through when every second counts.
This recognition demonstrates our
commitment to empowering those who
power our communities with the very best
connectivity, every single day.”

AT&T and Ericsson Drive Innovation in High-Performing, Energy-Efficient
Networks

AT&T and Ericsson have embarked on a experience. Key components include multi-
network modernization initiative to meet band radios, Open Radio Access Network
the telecommunications industry’s growing (Open RAN) technology, and advanced
data demands and support energy efficiency software, each contributing to greater
goals. This USD 14 billion agreement agility, efficiency, and energy optimization.
establishes a comprehensive strategy Additionally, streamlined supply chain and
for infrastructure evolution, leveraging logistics practices annually avoid almost
Ericsson’s advanced technologies to build 23,000 metric tons of carbon emissions,
a high-performing, energy-efficient, and setting new benchmarks for performance,
sustainable network to meet growing efficiency, and sustainability in the telecom
data demands and enhance the customer industry.

20 AUG-SEP 2025