Page 46 - SAMENA Trends - August-September 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

panels and wind turbine only, operational autonomy and exceptional our trusted partner Beeline Kazakhstan and VEON, we are proud
resilience in extreme weather conditions. The advanced hybrid to integrate cutting-edge innovations that drive Kazakhstan's
power supply guarantees stable signal coverage even in the most digital future. The Giga City 2.0 project exemplifies this vision
remote sections of the highway, while significantly reducing the - combining green technologies, AI, and smart infrastructure
environmental impact. The success of this deployment sets a strong to transform urban landscapes and connectivity. Kazakhstan's
foundation for expanding similar solutions across other major journey toward digitization serves as a regional benchmark, and
highways in Kazakhstan. As part of the Giga City 2.0 presentation, ZTE remains fully committed to empowering this transformation
the Qcell solution was demonstrated at the Mega Silkway shopping at every stage of the way." Evgeniy Nastradin, Chief Executive
mall, showcasing its ability to support high-speed applications, Officer of Beeline Kazakhstan, emphasized: "We showcased
eliminate indoor coverage dead zones, and significantly improves three innovative technological solutions in action, all designed to
connection quality. Kaan Terzioglu, Chief Executive Officer of achieve one key goal: delivering wide coverage and stable mobile
VEON Group, said, "From dense urban centers to solar-powered connectivity wherever our subscribers are. For us, it's essential to
coverage along the major arteries of the country, the technologies leverage cutting-edge technologies to create the best customer
that we unveil respond to the soaring demand in Kazakhstan for experience, no matter the industry challenges." In 2024, Beeline
high-quality connectivity everywhere, powering services that reach and ZTE completed a large-scale modernization of the 4G network
every corner of this vast country. We are delighted to serve our in the Akmola and Turkestan regions, including the implementation
customers - both consumers and enterprises – with solutions that of FDD Massive MIMO, which led to a 134% increase in throughput.
are the backbone of connected society. We thank ZTE and our The Giga City 2.0 initiative demonstrates the partners' steadfast
technology partners for a great collaboration that enables us to commitment to advancing green technologies, AI-driven solutions,
stay well ahead of the curve in customer experience." Xu Ziyang, and the sustainable evolution of Kazakhstan's telecommunications
Chief Executive Officer of ZTE Corporation, noted: "At ZTE, we infrastructure.
believe that real progress is rooted in collaboration. Together with

ZTE and TELE System Debut UP Stick the Next-Generation 4K STB at

IBC2025

ZTE Corporation a global leading provider of integrated information a seamless and reliable smart TV experience. It supports a wide
and communication technology solutions, and TELE System, a range of premium content services, advanced voice control, and
renowned Italian consumer electronics brand, jointly announced optimized UI design, creating a truly user-centric viewing
the launch of UP Stick, a revolutionary 4K Google TV™ set-top box experience. Unlike traditional set-top boxes, the stick form factor is
(STB), at IBC2025. This breakthrough product combines the latest ultra-compact, lightweight, and plug-and-play. Users can easily
Google TV 14 platform with a compact stick form factor, bringing connect it directly to the TV's HDMI port, minimizing space
Italian households a new level of entertainment experience with requirements while enabling mobility — perfect for multi-room use
unparalleled portability, performance, and content accessibility. or travel without sacrificing 4K UHD quality and advanced smart
Powered by Google TV 14, the device offers enhanced performance, TV functionalities. The launch marks a significant milestone in
faster application responsiveness, and improved security, ensuring Italy's TV device market, combining ZTE's cutting-edge R&D
capabilities with TELE System's deep local market expertise and
strong commitment to user needs. Looking ahead, the two
companies are willing to bring more innovative, convenient, and
immersive entertainment solutions to Italian households. Liu Qun,
General Manager of Digital Home Product Line at ZTE, said, "This
collaboration with TELE System represents a shared vision for the
future of home entertainment—a future that is smarter, faster, and
more sustainable", Flavio De Poli, CEO of TELE System, said, "By
working closely with a tech partner like ZTE, we created an ultra-
high-performance and intuitive device focused on the end-user.
This UP Stick perfectly meets growing consumer demand for high-
performance, feature-rich, and energy-conscious technology,
serving as both today's ultimate media hub and tomorrow's smart
home gateway."

46 AUG-SEP 2025