Page 20 - SAMENA Trends - December 2020
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

        increasingly moving towards delivering   choice—text,   social   or   voice—  solution for the  market—one that  gives
        Contact Center  as  a  Services  (CCaaS).   throughout  the customer  journey  businesses a platform to provide delightful
        Cisco’s  Webex  Contact  Center solution   •  Programmable:  Giving the business   experiences  across the entire customer
        coupled  with IMImobile’s software and   the ability to orchestrate  workflows   lifecycle journey.  ”We are excited to join
        services will offer a solution that is:  and personalize customer  journeys  Cisco and become  part  of one of the
        •  Intelligent:  Using AI  along the  entire   “A great customer relationship is built on   world’s  leading  technology  companies
          customer journey to create super agents   consistently enjoyable interactions where   as  they  seek to enable  great  customer
          and augmented  frontline  employees.  every touchpoint  on every channel  is  an   experiences,”  said  Jay  Patel,  IMImobile
        •  Contextual:  Providing the customer   opportunity for  businesses  to  deliver   CEO.  “We believe there will  be a  world of
          data needed to personalize interactions.  rich,  engaging  and  intuitive  experiences,”   dynamic, always-on connections between
        •  Collaborative:  Empowering  employee   said  Jeetu  Patel,  senior  vice  president   global businesses and their customers
          collaboration  in order to deliver   and general  manager of  Cisco’s  Security   and the  combination of our respective
          10x  better customer  experiences.  and Applications business.  “We look   technologies will enable to us make every
        •  Omnichannel:   Connecting   with  forward to working with  IMImobile to   interaction  matter more for our clients.”
          customers   in  their  channel  of  help  create a comprehensive CXaaS

        Websprix to Deploy Cisco Routed Optical Networking Solution with Cisco
        8000 to Help Shrink the Digital Divide in Ethiopia


                                                                                 customer  service.  Websprix’s  Cisco
                                                                                 Routed Optical Networking solution design
                                                                                 will  utilize  the  Cisco  8200  series  routers
                                                                                 with  400  GbE  ZR/ZR+  coherent  optics  to
                                                                                 build a high-speed network backbone that
                                                                                 traditionally would have required building
                                                                                 and managing a separate optical network.
                                                                                 The ZR/ZR+ optics will allow long distance
                                                                                 fiber connections to terminate directly on
                                                                                 the router without the need for a separate
                                                                                 optical  layer  or  a  sacrifice  in  router  port
                                                                                 density.  “We knew we could  trust Cisco
                                                                                 both as an innovator and a partner in our
                                                                                 success,  because  of  its  commitment  to
                                                                                 bridging  the digital  divide and  leadership
                                                                                 in  the  industry,”  said  Dawit  Birhanu,  CEO
                                                                                 and  Co-founder,  WebSprix.  “The  Cisco
                                                                                 Routed   Optical  Networking  solution
                                                                                 paired with Cisco 8000 series routers with
        Cisco  announced  that  WebSprix,  an  IT   critical for Ethiopia  to  achieve  robust   400  GbE  optics  will  enable us  to  build a
        solutions and services provider in Ethiopia,   economic  growth. This new solution  will   network that will have a transformational
        has selected  Cisco’s Routed  Optical   significantly expand the reach and services   impact on Ethiopia, and serve as a model
        Networking solution set  to  launch in  the   they  provide.  The Cisco Routed Optical   for  connecting  the  estimated  3.8  billion
        first half of 2021. The Cisco Routed Optical   Networking solution will  converge the IP   citizens around  the world that  are still
        Networking solution, part of Cisco’s overall   and  optical  layers  into  a  simpler,  more   without access  to  high-speed  internet.”
        Converged  SDN  Transport  Architecture,   operationally  efficient  network,  granting   “As a company, our goal is to hasten global
        will  provide a  revolutionary  reduction  in   streamlined  planning,  design,  activation,   problem solving to benefit people, society,
        network  cost  and simplify management   troubleshooting,   and   management.   and the planet,” said Bill Gartner, Senior Vice
        of the network. Ethiopia’s population of   Reducing  the number  of devices in the   President  and  General  Manager,  Optical
        115  million makes it  the second largest   network  enhances  resiliency,  increases   and  Optics,  Cisco.  “It’s  truly  an  honor  to
        in  Africa,  yet  fewer  than  270,000  people   availability,  and  optimizes  fiber  capacity.   see the  technology and innovations we
        have  fixed  broadband  internet  access.  In   WebSprix  will  be  the  first  ISP  in  Ethiopia   create empowering WebSprix  to  not only
        addition,  many  businesses  are  ready  to   to offer high-speed  broadband  internet   improve their business, but also positively
        take advantage of high-speed internet, but   access, IPTV, and voice services together.   influence  humanity. As an early adopter
        the infrastructure for widespread adoption   The  Cisco  Routed  Optical Networking   of the Cisco  Routed  Optical Networking
        hasn’t been available. Over the past decade,   solution with the 8000 series routers will   solution,  WebSprix  can  continue  to  help
        WebSprix  has been  building  the strong   enable WebSprix to offer these services at   build a stronger information infrastructure
        information  technology  infrastructure  a low cost, while maintaining outstanding   in Ethiopia and boost economic growth.”
                                                                                                    20  DECEMBER 2020
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