Page 18 - SAMENA Trends - January-February 2023

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NOKIA Refreshes Brand to Demonstrate Focus on Intelligent Networks and
Industrial Digitalization

Nokia has revealed its new brand identity—
the first major redesign of the firm’s logo in
nearly 60 years.

Nokia continues to execute against its
three-phased company strategy to deliver
sustainable, profitable growth. Having
completed the reset phase, NOKIA is now
accelerating while laying the foundation for
the scale phase, delivering strong growth
and stable profitability while broadening its
customer base.
connectivity, the qualities of traditional metaverse era. These are networks that
NOKIA has six strategic pillars: networking will be required to integrate go beyond connecting people and things.
• Grow market share with service with the flexibility and scalability of cloud. They’re adaptable, autonomous, and
providers, driven by continued technology NOKIA’s updated company strategy is consumable, with the potential to bring
leadership supported by a new technology strategy, the transformative power of networking to
• Expand the share of Enterprises within its which details how networks will need every industry.
customer mix to evolve to meet the demands of the
• Continue to manage its portfolio actively, NOKIA is uniquely well-positioned to lead
to ensure a path to a leading position in “Our new visual identity this evolution in networks through our
all segments captures Nokia as we technology leadership and best of breed
• Seize opportunities from sectors beyond portfolio across fixed, mobile and cloud. The
mobile devices to monetize its IP and are today, with renewed company’s innovation is propelled by Nokia
continue to invest in R&D for Nokia energy and commitment Bell Labs, winner of multiple Nobel Prizes
Technologies as pioneers of digital and global leader in disruptive research
• Implement new business models, such on networks, software, AI, automation and
as as-a-Service transformation. We built IoT. And the company has a track record of
• Develop ESG into a competitive on the heritage of the working in collaboration with our partners,
advantage and become the “trusted creating networks that sense, think and act.
provider of choice” in the industry previous logo, but made NOKIA’s new visual identity captures how
it feel more contemporary the company is today, with renewed energy
These will be underpinned by four enablers: and digital, to reflect our and commitment as pioneers of digital
future-fit talent, long-term research, transformation. It’s about NOKIA’s strength
digitalizing our own operations, and a current identity.” in networking, innovation, collaborative
refreshed brand. Pekka Lundmark partnerships and technology leadership.

As the world increasingly relies on President & CEO, NOKIA It’s also about its value propositions in
current and prospective markets.

18 JANUARY-FEBRUARY 2023