Page 16 - SAMENA Trends - January 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

“The previous year has demonstrated our the various markets in which it operates, customer service strategy, adapting well
strength and commitment in delivering its support for community initiatives to a digital savvy marketplace, leading
uninterrupted high quality services to and events, and its adoption of digital the 5G revolution and the successful
all our customers adding value to our transformation strategies in its various launch of global brand building initiatives.
brand while focusing on our vision to operations. Etisalat has led the telecom Etisalat has also led digital innovation in
‘Drive the digital future to empower sector and the region with the deployment the country by working on several digital
societies’ realising our digital ambitions of the 5G network setting a major initiatives in infrastructure, entertainment
to reality,” Dowidar added. “Recognised benchmark in the industry. Most recently and smart cities. Etisalat has reached out
as the strongest brand in Middle East and Etisalat made a huge leap forward with and engaged with its consumers across
Africa region is another testament to our the landmark announcement of achieving markets with global branding initiatives
efforts in sustaining a healthy portfolio the world’s fastest 5G download speed by sponsoring global football teams and
that maximises synergies, creating of 9.1 gigabits per second. Etisalat’s clubs aligning with the brand’s priorities
brand loyalty and enhancing customer pioneering 5G efforts in the region and of being at the forefront of major sporting
experience. Thanks to the UAE leadership’s delivering one of the fastest, smartest and events. Etisalat also launched the brand
support, vision and encouragement that best-connected places on earth for the campaign ‘Together Matters’ to highlight
has helped Etisalat achieve this significant upcoming global mega Expo 2020 Dubai togetherness among its subscribers
milestone despite the headwinds posed has attributed to its success as a brand in in today’s world of connectivity. Brand
by today’s extraordinary times realising the region. As the premier digital services Finance is the world’s leading independent
our digital goals and surpassing many and telecommunications partner of Expo branded business valuation and strategy
of the top global and regional brands.” 2020 Dubai, Etisalat is prepared to deliver consultancy, and is the organisation behind
Operating in 16 countries with 149 million the event’s visitors and delegates 5G the Global 500 Brands and Telecom 300
subscribers across Asia, Middle East connectivity that brings the Expo themes league table of the world’s biggest brands
and Africa, Etisalat’s success can also to life for the millions of visitors. The ranked by their brand value, assesses the
be attributed to its continued efforts to success and growth of Etisalat’s brand dollar value of the reputation, image and
provide the best solutions and services in value is mainly driven by an innovative intellectual property of the brand.

Etisalat Partners with Aruba to Offer Managed Wi-Fi and Networking
Solutions

Etisalat announced its partnership the state-of-the-art Aruba Central tools powered by Faraday Networks. Etisalat has also
with Aruba, a Hewlett Packard Platform hosted at Etisalat’s data onboarded CADD Emirates as the system integrator
Enterprise company, to provide center. The locally hosted platform and support services provider. Etisalat’s customers
Managed Wi-Fi and networking ensures data privacy and residency, will benefit from high-speed network access, high-
solutions to its customers in the UAE guaranteeing a more secure and density wireless coverage, in-built IoT support, and
embedded with advanced analytics resilient user experience. The comprehensive security among others, through the
across the retail, healthcare, and platform also provides a network latest generation of access points, switches, user
hospitality verticals. The strategic management dashboard, enhanced experience sensors, and other solutions. Businesses
partnership with Aruba involves Wi-Fi analytics and monetization can take advantage of the bespoke solution architecture
designed to meet their specific requirements. Salvador
Anglada, Group Chief Business Officer, Etisalat said: “We
are pleased to offer Aruba’s solutions to our customers
as it complements Etisalat’s agile and cloud-native Wi-
Fi solution and LAN network designed to accommodate
high speed, low latency, and comprehensive security.
Through this collaboration, we look forward to
empowering our clients with the latest digital
technologies and smart solutions aimed at increasing
operational efficiency and enhancing user experience.”
Ahmad AlKhalafi, MD, HPE UAE, said: “We are pleased
to support Etisalat accelerating the launch of MSP
services across the UAE leveraging our innovative
solutions. Together we can offer a curated suite of
solutions specifically designed to help enterprises in the
UAE migrate to a more agile, cost-effective cloud-based
IT models.”

16 JANUARY 2021