Page 17 - SAMENA Trends - January 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Etisalat to Offer First of Its Kind Digital Insurance Services Platform in UAE

Etisalat announced Easy Insurance, the latest addition to its conventional insurance products are offered today. The latest
insurance programme offering and a new innovative insurance addition to our insurance program offering ensures a secure and
platform hosting various digital insurance products, providing seamless transition towards a fully empowered digital society in
a state-of-the-art experience and instant policy issuance. Both line with the vision of the UAE government.” Since the onset of
Etisalat and non-Etisalat customers can use Easy Insurance the COVID-19 pandemic in early 2019, customers have preferred
through partnerships with key local and global insurance leaders. to conduct all their transactions online, with the majority moving
In addition, they can enjoy a seamless experience by accessing to use various digital platforms for their purchases. With its
the product through Etisalat’s digital channels, My Etisalat app insurance partners, Etisalat aims to meet the growing requirement
or www.etisalat.ae. Khaled ElKhouly, Chief Consumer Officer of in the insurance sector by digitalizing the insurance buying
Etisalat, said: “Etisalat’s Easy Insurance program is heralding a journey via its website and My Etisalat app. Easy Insurance’s
new era of insurance offerings for the country. Customers will offering through the application of AI, machine learning and
now have full control to select and customize their insurance Intelligent Automation enables UAE citizens and residents to
product of choice conveniently and subscribe to plans that obtain insurance services for health, auto and travel in the most
start from AED25 per week. This sets a benchmark in the way convenient, fast and efficient manner. It is an extension of the
company’s current insurance offerings of device insurance, home
protection and Takaful accidental starting at AED1 a month.
Etisalat’s suite of insurance products aims to meet customers’
daily needs ranging from health insurance to auto insurance and
travel insurance. They can choose customized health insurance
plans for essential and comprehensive coverage for themselves,
their family members and domestic helpers. For auto insurance,
car owners have access to third-party or comprehensive
insurance coverage for either new car registration or renewal of
existing car registration. Customers and their families can also
get coverage of up to AED734,600 (or USD200,000) for a single
trip or an annual multi-trip whenever they purchase an insurance
policy before travelling abroad or visiting the UAE. The travel
insurance product also includes COVID-19 coverage for inbound
and outbound travelers, starting from AED25 per week.

Mobily Makes Major Announcements at LEAP22
Tech Conference

Etihad Etisalat, known as Mobily, said CEO Eng. Salman Al Badran. “As the persistently contribute to the realization of
it launched a range of innovative and Kingdom moves toward enabling a leading Vision 2030 through providing advanced
disruptive digital solutions during LEAP22, digital economy, Mobily seeks to provide telecommunications services and digital
the technology event held in Riyadh individuals and corporates with the tools solutions that contribute to transforming
at the start of February. Mobily made they need to unlocking opportunities and the Kingdom’s digitalization ambitions
announcements in the area of the Internet pursue their ambitions.” “At Mobily, we into reality, he said.
of things, artificial intelligence, smart cities,
smart health care systems and others, it
said in a statement. “LEAP is a turning point
in the Kingdom’s journey toward digital
transformation, elevating its position at
the forefront of global players who develop
and empower the latest technologies that
shape the future of our world,” said Mobily

17 JANUARY 2022