Page 31 - SAMENA Trends - March-April 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

e& Partners with Meta to Drive Innovation as It

Accelerates Its Transformation to a Techco

As part of e&’s transformation drive to business model that supports our growth model representing the Group’s main
become a global technology conglomerate, aspirations to stay fit for the future. “An business pillars. The Telecoms business
the Group today announced a strategic important element in our partnership with currently continues to operate led by
partnership roadmap with Meta. The Meta is to design powerful, seamless Etisalat UAE in e&’s home market and
collaboration will enable e& to become a digital experiences for all our customers so by existing subsidiaries for international
leading techco player driving innovation, that they are empowered to advance their operations, upholding the Group’s rich
enhancing organizational performance own digital transformation agenda with telecoms heritage, bolstering the strong
and nurturing its internal culture across its our support. Our advanced 5G network telecoms network and maximizing
footprint. e& (formerly known as Etisalat will ensure that we provide a platform value for the Group’s various customer
Group) and Meta will work together on use that will combine multiple technologies segments. Ramping up the digital services
cases that integrate with the latest Meta to bring the internet to life and help our for individual customers to elevate their
products and solutions, consumer channel customers embrace a digital-first lifestyle digital-first lifestyle, e& life brings next-
digitalization, enhancing Augmented more efficiently.” Commenting on the generation technologies through smart
Reality (AR) and Virtual Reality (VR) partnership Fares Akkad, Regional Director connectivity platforms in entertainment,
experiences and conversational commerce for MENA, at Meta said:” At Meta, we’re retail and financial technology. To enable
throughout its digital communication plans. focused on continuing to build innovative the digital transformation of governments,
As part of its strategy, e& will elevate its products and tools, so we can keep helping large-scale enterprises and corporates,
global positioning by zoning in on creative businesses and partners connect with e& enterprise focusses on maximizing
development and automation, immersive people. We are excited to work with e& to value through its end-to-end solutions
experiences and strategic partnerships. further grow their digital transformation in cybersecurity, cloud, Internet of Things
Internally, there will be a group-wide journey and leverage Meta technologies (IoT) and Artificial Intelligence (AI), as well
effort in driving a more productive work to benefit their customer base.” Etisalat as deploying mega projects. e& capital
culture by creating customized learning Group has changed its brand identity allows the Group to focus its efforts on
paths and certifications, training and to e&, effective from 23 February 2022. driving new mergers and acquisitions
workshops, implementing robust internal Its strategy aims to accelerate growth while maximizing shareholder value and
communications plans, and heightening through the creation of a resilient business strengthening global presence.
workplace collaboration. “Our partnership
with Meta is in line with our ambitious
goals of creating limitless possibilities
built on connections, connectivity and
collaboration,” said Hatem Dowidar, CEO,
e&. “We are developing strong partnerships
and identifying new growth opportunities as
we advance our transformational journey
for the benefit of our customer segments
and shareholders. We look forward to
a fruitful collaboration with Meta as we
continue to create a more progressive

e&’s AGM Approves a Dividend Per Share for H2 2021 of AED 0.4,
Representing a Total Dividend of AED 0.8 Per Share for FY2021

e& (formerly known as Etisalat Group) share. During the meeting, the Board realizes the Group’s vision of impacting
held its Annual General Meeting (AGM) praised e&’s efforts in accelerating its the lives of its customers and shareholders
where shareholders approved the digital transformation in an ever-changing alike. H.E. Jassem Mohamed Bu Ataba
recommendation from the Board of business landscape. In light of its recent Alzaabi, Chairman of e&, thanked the
Directors to distribute cash dividends to transformation into a global technology board members for their support. He
shareholders for the second half of 2021 at conglomerate, e& was commended for emphasized that e& will continue to be the
a value of AED 0.4 per share, representing seizing different opportunities to create digital champion that drives change for the
a total annual dividend of AED 0.8 per a more progressive business model that empowerment of societies. “As we enter

31 MARCH-APRIL 2022