Page 32 - SAMENA Trends - March-April 2022
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REGIONAL & MEMBERS UPDATES  SAMENA TRENDS

                                                                                 benefit  of  all  customer  segments  and
                                                                                 offer long-term sustainable value for our
                                                                                 shareholders, he said. “We’ve come this far
                                                                                 because we have capitalized our efforts in
                                                                                 providing outstanding  customer  services
                                                                                 at  all  times even with  the rapid  changes
                                                                                 the  business  landscape  is  seeing.  We’ve
                                                                                 already invested in future technologies
                                                                                 to  continue  enhancing  our  customers’
                                                                                 experience.” As part of its strategy, e& will
                                                                                 enhance  customers’  experiences  across
                                                                                 all  segments by ideating,  designing,
                                                                                 and delivering a  range of innovative and
                                                                                 breakthrough  technologies,  driven by  its
                                                                                 track record of success.  This strategy
                                                                                 is aimed at  accelerating  growth through
                                                                                 the creation of a resilient business model
                                                                                 that  is  representing  the  Group’s  main
                                                                                 business  pillars.  Telecoms  will  continue
                                                                                 to  retain  the previous branding identity
                                                                                 while upholding the Group’s rich telecoms
        the  next  chapter  of  our  journey,  we  are   solid ventures with key industry players.   heritage,  bolstering  the  Group’s  strong
        confident that we will continue to witness   “We have worked tirelessly to come  this   telecoms  infrastructure  and  maximizing
        even greater success  as  we continue   far, thanks to the support  of the UAE   value for its customer  segments, in the
        to create an  environment  with  limitless   leadership  to  the telecom  sector,  and we   UAE and internationally. In addition, it will
        possibilities  built  on solid foundations,   will  do what  it  takes to ensure that  our   expand into new geographic markets while
        smart connectivity and fruitful collaborative   solutions  positively  impact  people’s  lives   continuing to drive operational performance
        opportunities.”  H.E.  Jassem  Mohamed   at every touchpoint. This is in line with our   in  the  16  markets  where  it  operates.  e&
        Bu  Ataba  Alzaabi highlighted  a  series of   vision for e& to ‘Make Possible’. Enhancing   life is  focused  on enhancing  customer
        achievements that has enabled e& to begin   customer   experiences   and   digitally   delight by becoming an integral part of the
        a  new chapter, in line with its  ambitious   empowering  societies  will  continue  to be   lives of its customers. The business pillar
        strategy to amplify business growth   the driving forces in everything we will   has already made robust plans to deliver
        across different segments. The Group was   achieve in the future.” During the meeting,   next-generation  technologies  and  digital
        named the strongest telecoms brand in the   Hatem  Dowidar,  GCEO  of  e&  shared  that   experiences  that  will  bring  the  world  to
        world in January 2022, and also topped the   the  Group’s  strong  financial  performance   the  customers’  fingertips  through  smart
        Forbes MENA Top 10 most valuable listed   resulted  from successful  international   connectivity  platforms in entertainment,
        companies in the UAE. It reported a solid   operations  and steady improvements  in   retail and financial services. e& enterprise
        net  profit  of  AED  9.3  billion,  an  increase   domestic  operations despite  persistent   will be the driving force behind the digital
        of  3.2%  year  on  year.  It  also  saw  a  3.0%   challenges in the markets where it operates.   transformation of governments, corporates
        increase in  its  aggregated subscriber   He  said:  “This  has  been  an  exceptional   and enterprises. Through its breakthrough
        base,  rising  to  159  million.  e&  has  also   year for us as we delivered solid financial   technology  solutions in  cybersecurity,
        maintained  the  UAE’s  network  leadership   performance and business growth across   cloud, Internet of Things (IoT) and Artificial
        with one of the fastest and most advanced   all  our  operations  in  2021.  The  Group’s   Intelligence  (AI), as  well as  deploying
        networks in the world for the second year,   consolidated  revenues increased by 3.2%   mega projects, e&  enterprise  will  create
        and  global  FTTH  penetration  leadership.   to  AED  53.3  billion  and  consolidated   real  business value as  it  continues to
        H.E.  Jassem  Mohamed  Bu  Ataba  Alzaabi   net  profit  amounted  to  AED  9.3  billion,   leverage its expertise as a digital managed
        stated that value creation remains at the   representing  a  3.2%  increase  year-on-  company  having  the strength  and reach
        core of the work e& does as it continues to   year. Our consolidated EBITDA amounted   of  a  global  trusted  partner.  Maximizing
        lead the change for growth. “We’ve already   to AED 26.7 billion, representing a year-on-  shareholder  value while strengthening
        witnessed a defining moment in our history   year increase of 1.0% which resulted in an   global presence is key to the e& strategy to
        through our transformation as e&, thanks   EBITDA  margin  of  50.1%.  Dowidar  spoke   empower societies. e& capital will act as a
        to the strong financials and standing in the   at length about the efforts undertaken by   pillar for growth for the Group as it drives
        market. Our growth mindset will continue   the Group on acquisitions and in pursuit of   new acquisitions and mergers in line with
        to  guide  us  forward as  we  refocus  our   strategic partnerships for future business   its vision for investing in ideas that make
        efforts  on investing in  breakthrough   growth. Its  acquisition strategy is driven   the future.
        technologies,  accelerating  in-depth  by  the  Group’s  relentless  commitment
        market penetrations and capitalizing on   to provide  innovative solutions for the



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