Page 16 - SAMENA Trends - May 2025

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Mobily Obtains ISO Certificate for Customer

Experience

Mobily has obtained the certificate of reflects our ongoing commitment to efforts to ensure its continued leadership
(ISO 9001:2015) in the field of Customer delivering the highest standards of quality in customer experience. It strengthens our
Experience for the second time, after in every aspect of the customer experience, ability to deliver sustainable services that
successfully passing the evaluation and as this certification covers areas such as align with international quality standards,
audit stages of the quality of services Customer Experience Governance, Quality while also enhancing customer satisfaction
provided, the adopted policies and Assurance, Journey Review, and Voice and supporting business sustainability at
procedures, as well as embracing modern of Customer. This achievement marks Mobily.
techniques in quality assurance. This an important step in Mobily's ongoing

Zain Publishes 14 Annual Sustainability Report,
th
Titled ‘The New Paradigm Shift’

Zain Group, a leading provider of innovative the report reflects Zain’s commitment embrace and emphasize the material
ICT and digital lifestyle communication to meaningful connectivity that leads to importance to the company of addressing
services operating in eight markets across equitable systemic change and empowers issues related to preserving the planet
the Middle East and Africa, released its the communities that Zain proudly serves, and safeguarding it for future generations;
14 annual sustainability report, entitled: which is at the center of Zain’s Corporate access to connectivity and reducing the
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‘The New Paradigm Shift,’ reflecting the Sustainability strategy on development digital literacy gap; displacement; as well
company’s dedication to responsible and economic empowerment. ‘The New as employee development and social well-
business practices. Zain remains one of Paradigm Shift’ highlights the numerous being, given the rise in geo-political and
the most transparent and accountable sustainability programs and their outcomes economic issues regionally. Commenting
corporate entities in the entire Middle East implemented under the four pillars of Zain’s on the publication, Zain Group Chief
and North Africa region with respect to the corporate sustainability strategy – namely Sustainability Officer, Jennifer Sulieman
publication of its sustainability programs ‘Climate Change; Operating Responsibly; said, “We are in an era of technological
and their outcomes. As in previous years, Inclusion; and Generation Youth’; that innovation that allows us to develop and
introduce initiatives that are the most
impactful they have ever been. Zain
takes responsibility as a regional pioneer
in bringing the latest technologies that
drive positive societal development
and meaningful connectivity across our
footprint.” Suleiman continued, “What
Zain does matters, and we continue to
implement ESG principles, climate action,
children rights, displacement, connectivity,
advancing digital transformation, literacy,
and stakeholder collaboration to build
resilience, so that amid socio-economic
challenges and regional conflicts, Zain
may remain a beacon of hope, delivering
life-changing solutions for the benefit
and upliftment of current and future
generations.”

16 MAY 2025