Page 18 - SAMENA Trends - May 2025

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President and Chief Product Officer, Cisco. This feature swiftly investigates, confirms and unknown threats for better visibility, ac-
“To fight back, understaffed security opera- threats, and enables security teams to au- curate detections, and integrated and auto-
tions and IT leaders need AI power of their tomate responses with confidence to stop mated workflows that increase efficiency.
own. Cisco is continuing its mission to se- attacks. New automated XDR Forensics Organizations that combine Splunk ES and
cure AI and leverage AI for security with capabilities provide deeper visibility into SOAR with Cisco XDR will gain enhanced
novel open-source models and tools, new endpoint activity, increasing the accuracy network visibility and detection to expedite
AI agents, and IoT advancements, along- of investigations. Additionally, a new XDR investigations and stay ahead of threats.
side the full breadth of the Cisco Security Storyboard clearly visualizes complex With this breadth of solutions, Cisco helps
Cloud. Together, these innovations will attacks, empowering security teams to organizations build a SOC of the future that
help level the playing field and deliver AI understand threats in seconds and deci- harnesses agentic AI to identify threats
innovation that makes all businesses more sively respond faster. To further help orga- faster, accelerate resolutions, and realize
secure.” Security teams are inundated with nizations strengthen their digital resilience, massive productivity gains. Splunk SOAR
thousands of threat alerts daily. Cisco XDR Splunk Enterprise Security (ES) and Splunk 6.4 is generally available, and Splunk Enter-
addresses this challenge by correlating te- SOAR 6.4 enhance defenses against known prise Security 8.1 will be available in June.
lemetry across network, endpoint, cloud,
email, and more, using agentic AI to sur-
face what matters most to organizations.
Integrating several new features, Cisco XDR
will deliver decisive, AI-powered responses
to stop attacks faster than ever. The new
Instant Attack Verification integrates data
from the Splunk platform, endpoints, net-
works, threat intelligence, and more – and
uses agentic AI to automatically create
and execute tailored investigation plans.

Cisco’s 2025 Data Privacy Benchmark Study: Privacy Landscape Grows
Increasingly Complex in the Age of AI

Cisco has unveiled its 2025 Data Privacy landscape where the demand for local data establishing solid data privacy foundations
Benchmark Study, offering a comprehensive storage intersects with reliance on global to unleash the full potential of AI.
analysis of privacy trends and their providers’ expertise. Conducted across 12 "Privacy and proper data governance are
profound implications for businesses countries with insights from 2,600 privacy foundational to Responsible AI," said Dev
worldwide. As data privacy remains and security professionals, the eighth Stahlkopf, Cisco Chief Legal Officer. “For
critical to establishing business value edition Data Privacy Benchmark Study organizations working toward AI readiness,
and trust, the study uncovers a complex demonstrates the growing importance of privacy investments establish essential
groundwork, helping to accelerate effective
AI governance.”
Concerns around safety and security drive
data residency decisions
Despite increased operational costs of
data localization, 90% of organizations
see local storage as inherently safer, while
91% (up five percentage points year-over-
year) trust global providers for better data
protection. These dual data points reveal
today’s complex privacy landscape: global
providers are valued for their capabilities,
but local storage is perceived as safer.
“The drive for data localization reflects
rising interest in data sovereignty ” said
Harvey Jang, Cisco’s Chief Privacy Officer.
“Yet, a thriving, global digital economy
relies on trusted cross-border data flows.
Interoperable frameworks such as the
Global Cross-Border Privacy Rules Forum

18 MAY 2025