Page 26 - SAMENA Trends - Oct-Nov 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

MEMBERS NEWS

stc Group and Red Sea Global Sign a Strategic
Partnership to Drive the Digital Success of RSG
Destinations

stc group, an engine of digital
transformation, has signed a strategic
partnership with Red Sea Global (RSG),
marking a significant milestone. This
agreement aims to facilitate digital
transformation and empower tourist
destinations along the Red Sea coast by
adopting state-of-the-art communication
technologies and digital services, focusing
on seamless and sustained connectivity
services. stc group has entered this
agreement to drive digital and technical
development in mega projects within Saudi
Arabia by priming the connectivity services
to all existing and prospective sites in the
Red Sea area to revolutionize the region's
tourism experience. Red Sea Global is
the developer behind some of the largest
tourism projects launched by the Kingdom
as part of its ambitious Vision 2030, which
seeks to diversify the economy and create
new investment opportunities. stc group
is actively supporting this crucial role
by facilitating The Red Sea destination
becoming an advanced tourist destination
through the implementation of cutting-edge
digital technologies. These technologies
aim to enhance the quality of life at this vital
site, with a focus on providing advanced
digital services to visitors. "As a key player
in the digital transformation of the Kingdom,
we are pleased to continue our support by will offer advanced connectivity services booking engine, and RSG contact center.
partnering with The Red Sea destination - The Red Sea and AMAALA destinations by Additionally, stc customers will benefit
one of the largest national initiatives. We delivering tailored solutions with potential from automatic WiFi offloading. This
recognize the significance of this project for expansion into newly developed areas. project is a continuation of stc group’s
the country and are committed to leveraging These services will ensure seamless contribution to tourism by enabling tourist
our expertise to develop it further”, said and uninterrupted connectivity for both sites to offer visitors a number of cutting-
Olayan bin Mohammed Alwetaid, stc group destinations. stc will provide advanced edge communication technologies. This
CEO. “From seamless and personalized communications solutions, including fixed partnership between the group and RSG is
services for our visitors, to 24/7 monitoring and mobile services with 5G technologies a result of the contribution to the tourism
of the environment, technology underpins and connectivity through the group's data industry. This will lead to new economic
our vision for The Red Sea and AMAALA. centers. The collaboration between stc growth and development opportunities in
stc’s technology ensures we can meet group and RSG goes beyond just providing smart hotels, smart residences and smart
and exceed the high expectations of our connectivity. Together, the companies have agriculture domains. stc endeavors to go
discerning guests, while achieving our developed Smart Services to enhance hand in hand with Red Sea Global in its
ambitions to pioneer regenerative tourism,” the digital guest experience, including pursuit to serve the Saudi Vision 2030,
said John Pagano, Group CEO at Red Sea smart EV charging, VMS (smart gates), and this strategic alliance is a crucial step
Global. Under this agreement, stc group a Marine security command center, RSG to fulfilling this vision for the Kingdom.

26 OCTOBER-NOVEMBER 2023