Page 31 - SAMENA Trends - Oct-Nov 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

5G mobility, nationwide broadband, mobile towards cloudification, urging the need ogy hub. Huawei has enjoyed a long-stand-
edge computing, and business solutions. for agile and differentiated service SLA to ing, successful partnership with etisalat by
This deployment will significantly improve meet the diversified service requirements. e&, and we will continue leveraging our ad-
network performance and ensure unprec- The Network-as-a-Service using Network vanced solutions and extensive experience
edented service agility, flexibility, and au- Slicing Technologies has become one of to enable etisalat by e& speed up its net-
tomated scalability, with notable growth in the main pillars significantly improving the work evolution and offer a more compre-
5G adoption and fixed wireless broadband availability of different connectivity options hensive range of top-notch communication
momentum. Khaled Al Suwaidi, Senior Vice for vertical industries with efficient busi- services to industry customers. Huawei is
President, Core Networks and Platforms, ness models and high-quality connectivity honored to have played an integral role in
etisalat by e&, said: “We are proud to part- services.” Gavin Wang, Head of Etisalat building the foundation of the UAE’s digital
ner with Huawei to further strengthen our Key Account at Huawei Technologies, said, economy and boosting intelligent digital
technology offerings that plays a integral “The UAE continues to be at the forefront transformation across the country and the
role in the acceleration of digital transfor- of adopting cutting-edge technology as it wider Middle East and Africa region.”
mation driving thousands of industries strengthens its position as a global technol-

e& Enterprise Positioned as a ‘Major Player’ in the IDC MarketScape 2023
for Worldwide CPaaS

e& enterprise announced that it has been Miguel Angel Villalonga, CEO of e& has demonstrated a commitment to this
positioned as a ‘Major Player’ in the IDC enterprise Cloud, said: " We are proud to dynamic segment and has a implemented
MarketScape: Worldwide Communications represent our region on a global scale, seamless multi-channel solution to help
Platform as a Service (CPaaS) 2023 Vendor showcasing the boundless innovation and companies enhance their overall customer
Assessment. The 2023 IDC MarketScape creativity that stems from here. We believe experience. They have a comprehensive
for CPaaS, the ICT industry's leading vendor this recognition as a Major Player in the IDC digital customer engagement platform
assessment tool, marks a key industry MarketScape reaffirms our commitment to which makes them an appealing choice
shift and offers the most comprehensive driving innovation by investing in solutions for companies seeking to streamline and
study on CPaaS providers that operate that will enhance and transform the way elevate digital-first omni-channel customer
across various continents and generated enterprises conduct their business. Our engagement.” EngageX specializes in
a minimum of $50 million in 2021 revenue. vision with CPaaS has always been to enhancing the customer experience
engageX, e& enterprise’s CPaaS solution redefine the way businesses communicate, journey by seamlessly integrating
introduced in 2020, supports the growth enabling seamless experiences in personalized communication channels,
of e& enterprise in the UAE and KSA, with engaging with consumers. As we reflect on leveraging advanced AI-powered solutions,
plans for additional territorial expansion. this milestone, our vision remains fixed on and providing real-time support to create
It has managed offerings ranging from what lies ahead, expanding our presence meaningful and memorable interactions
digital omnichannel to AI enabled solutions across geographies and customer at every touchpoint. Our comprehensive
to customer experience consultancy segments in the coming year." Courtney services encompass CX consultancy,
establishing itself as a comprehensive Munroe, IDC Research Vice President, WW offering expert guidance in optimizing
customer engagement services stack. Telecommunications, said: “e& enterprise customer experiences to drive business
success. Additionally, e& enterprise’s dev
ops capabilities, combined with its managed
services component, ensure a seamless
and efficient implementation process,
allowing businesses to focus on delivering
exceptional customer experiences without
worrying about technical complexities.
Our mission is to empower businesses
to forge stronger connections with their
customers, fostering loyalty and driving
sustainable growth Furthermore, engageX
offers versatility, from digital omnichannel
solution to advanced analytics features.
Beyond these capabilities, the brand has
earned accolades for addressing specific
regulatory challenges in sectors like
healthcare and banking, especially in the
Middle East and Africa (MEA).

31 OCTOBER-NOVEMBER 2023