Page 26 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

issues. As well, addressing the potential international partners’ experience for the achieve the objective of accelerating Open
opportunities, mainly 5G prospects, early adoption of Open RAN. Allowing stc RAN adoption in brownfield networks.
disaggregation, the path to 6G, and to strengthen its drive and strategical drive The whitepaper release announcement
Automation. Furthermore, the white paper towards a digital future, a pillar of its DARE indicates the entry into a new era of
discusses the summary of recent Live strategy and an essential element of the operators’ collaboration to promote the
trials and the community Open Lab. stc Kingdom’s drive towards vision 2030. Eng. development of open RAN technology,
Group will continue to work with Open Bader A. Allhieb, stc Infrastructure VP said: which leads to growth of our local ICT
RAN consortium members and other “stc Group is committed to promoting sector and provides a trusted avenue for
stakeholders aligning on Open RAN trials, and working with the operator members new entrants, in both the hardware and
technology strategy, and leveraging on from GCC Open RAN consortium to software fields to work with operators.”

stc Partners with the “COFE App” in New CSR Campaign

Kuwait Telecommunications Company – Through our collaboration with COFE App, businesses of various sizes, enabling
stc, a world-class digital leader providing we invite all coffee lovers to download the the Company to create a larger impact in
innovative services and platforms App and follow our official social media the community and local economy.” Also
to customers, enabling the digital accounts to learn more about what we have commenting on the collaboration, Ali Al
transformation in Kuwait, announced in-stored.” AlJasem stressed that stc’s Ebrahim, CEO of the COFE App, said, “We
its collaboration with the “COFE App”, partnership with COFE App confirms the are proud to partner with stc, one of the
an online coffee marketplace, through a Company’s interest in supporting Kuwaiti leading telecom providers in Kuwait and
new interactive campaign. The initiative youth projects, Online Apps and innovative the region to showcase our innovative
falls in line with stc’s corporate social local entrepreneurship initiatives, that platform. This summer campaign invites
responsibility (CSR) program, and ongoing add value to the economy, enhance the coffee lovers to download the COFE App
mission to support local small to medium business environment and develop youth and get a free drink from stc. Additionally,
sized enterprises (SMEs) in Kuwait. stc skills and their innovative initiatives. The the app includes a wide selection of the top
indicated in a statement that the campaign, partnership reinforces stc’s efforts to international and coffee brands with smart
held in collaboration with the COFE App, promote youth activities, entrepreneurship delivery options as well as added benefits.”
in which individuals who download the and innovation, that support technology Al Ebrahim added, “I would like to extend my
COFE App will be awarded a free coffee and digital solutions. AlJasem added, sincere gratitude and appreciation to the
drink from stc. The free coffee will be “When implementing the framework and team at stc for organizing and launching
distributed through different coffee shops initiatives under its CSR strategy, stc spares this initiative. I would also like to thank the
listed on the App across different dates, no effort in achieving its set out objectives participating coffee shops for their support
starting with “The Coffee Bean” and “CAF” to positively impact society. Considering and participation. We look forward to the
during the month of August and Sept. its role within the private sector, stc will upcoming activities in this partnership,
The concept behind the initiative stems continue to form fruitful collaborations and collaborating once again with stc
from stc’s commitment to support the and strategic partnerships with local in the near future on other initiatives.”
local economy by backing SMEs across
various levels. stc had previously organized
numerous initiatives that aimed to shed
light on local entrepreneurs, SMEs, and
start-ups in Kuwait. As a leading pioneer
and advocate for digital transformation,
stc actively organizes or participates in
initiatives that reinforces the interaction
with the local community. Commenting
on this initiative, Danah AlJasem, General
Manager of Corporate Communications at
stc, said, “We are excited to launch our new
campaign in collaboration with the COFE
App, an innovative coffee marketplace
platform. The values behind this campaign
align with some of the key pillars behind
our extensive CSR campaign, as well as
our corporate strategy which focuses on
enabling digital transformation in Kuwait.

26 SEPTEMBER-OCTOBER 2022