Page 33 - SAMENA Trends - September-October 2022

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

5G services, when it is officially launched by to operate the network in line with the to transform from a telecommunications
the National Telecom Regulatory Authority. policy of the parent group, equivalent to a operator to a technology at the level of
He added that the telecommunications portion of its consumption of conventional individual and corporate clients in all
sector relies on long-term investments, energy, especially as its technical feasibility markets of the region. He stressed that his
even in difficult circumstances. He added is constantly improving. Metwally said company pays great attention to raising the
that inflation and economic conditions that the company’s investment policy after efficiency of human elements and attracting
have caused a rise in operating costs, and changing its brand is based on the principle strong specialized cadres, indicating that
that the company continues to pump new of acquisitions and mergers, provided that the coming period will witness a focus on
investments in developing the network it adds value or establish entities, pointing technology and marketing departments,
despite the fluctuation of the foreign out that the company’s projects in the new and there will be institutional steps in
exchange rate against the pound and administrative capital are progressing at this regard. We are currently looking at
the increase in service operating costs, an accelerated pace He explained that the more investment opportunities that are
stressing that currency fluctuation is the parent group has a vision after changing being studied, pointing out that the basic
most influential factor on costs. “The the brand represented in the development investments in the network and support
Egyptian market is characterized by strong of our role as a telecommunications for technological development in Egypt and
fundamentals,” he said. Metwally explained operator in light of the existence of the region are basic investments for the
the company’s intention to inject new growth opportunities in different fields network.
investments in renewable energy sources and providing more services to customers

etisalat by e& Launches the All-New ‘Business Pro’

Etisalat UAE, branded as etisalat by e& collaborative, communication, productivity built based on the number of users in the
has announced the launch of the all- and security tools. Esam Mahmoud, business. The benefits for both businesses
new business proposition ‘Business Pro’ Senior Vice President, SMB, etisalat by and employees include high-speed internet,
that is aimed to meet the digital needs e&, said: “Businesses undergoing a digital firewall, managed devices, landline-on-the-
of businesses by providing benefits that transformation are constantly looking go, website builder, and much many more
will facilitate office, remote work and at how they can add more value to their benefits to boos business productivity and
hybrid working... Business Pro offers customers. Business Pro is an evolution of ostomies operation. Etisalat Group has
the next generation of internet solutions the previous customer propositions where changed its brand identity to e&, effective
that are holistically designed to deliver we’ve built in more benefits at the same from 23 February 2022. Its strategy aims
high-speed internet based on the size of cost. The launch of the next generation to accelerate growth through the creation
the workforce as well as user-specific of internet solutions is part of etisalat of a resilient business model representing
benefits. The proposition is an all-in- by e&’s continuous efforts to empower the Group’s main business pillars. The
one solution crafted to ensure complete businesses with scalable and advanced telecoms business currently continues
business mobility by equipping each solutions, thereby growing their business, to be led by etisalat by e& in e&’s home
employee to work remotely or in a hybrid managing costs optimally and increasing market and by existing subsidiaries for
working environment. Employees will have revenue.” Business Pro enables office, e& international, upholding the Group’s
access to user packs comprising a host of remote and hybrid working models and is rich telecoms heritage, bolstering the
strong telecoms network and maximizing
value for the Group’s various customer
segments. Ramping up the digital services
for individual customers to elevate their
digital-first lifestyle, e& life brings next-
generation technologies through smart
connectivity platforms in entertainment,
retail and financial technology. To enable
the digital transformation of governments,
large-scale enterprises and corporates,
e& enterprise focuses on maximizing
value through its end-to-end solutions in
cybersecurity, cloud, Internet of Things
(IoT) and Artificial Intelligence (AI), as well
as deploying mega projects. e& capital
allows the Group to focus its efforts on
driving new mergers and acquisitions
while maximizing shareholder value and
strengthening global presence.

33 SEPTEMBER-OCTOBER 2022