Page 35 - SAMENA Trends - September-October 2022

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e& Enterprise Launches engageX, a Communications Platform as a Service

(CPaaS) Solution

e& enterprise, part of e& (formerly known developers' advocacy and consultancy," segments. The telecoms business is led
as Etisalat Group) announced the launch said Salvador Anglada, CEO, e& enterprise. by existing subsidiaries for e& international
of engageX, a growing Communications As part of its professional services, engageX in 16 countries where the Group operates,
Platform as a Service (CPaaS) ecosystem enhances customers' user experiences with a focus on growing an international
that customizes any end-user customer by identifying the existing communication portfolio of world-class modern digital
experience journey with seamless, multi- channels and then assesses, co-creates telcos by providing the best customer
channel communications. CPaaS enables and implements a seamless Omni-channel experience, building world-class digital
real-time communication capabilities end-user journey that is specific to each capabilities and embracing expansion
with a cloud-based delivery model, which customer type. Solution consultancy opportunities. Ramping up the digital
helps businesses to accelerate their and developer advocacy ensure proper services for individual customers to elevate
digital transformation programmes by customer success management, and their digital-first lifestyle, e& life brings next-
enhancing and personalizing customer 24x7 customer support services ensure generation technologies through smart
engagement. CPaaS entirely replaces optimal service quality. Etisalat Group has connectivity platforms in entertainment,
legacy infrastructure and interfaces, changed its brand identity to e&, effective retail and financial technology. To enable
considered a barrier for organizations from 23 February 2022. Its strategy the digital transformation of governments,
hoping to provide quality communication aims to accelerate growth through the large-scale enterprises and corporates,
services. Gartner predicts that by 2025, creation of a resilient business model e& enterprise focuses on maximizing
95% of global enterprises will utilize API- representing the Group's main business value through its end-to-end solutions in
enabled CPaaS offerings to uplevel their pillars. The telecoms business currently cybersecurity, cloud, Internet of Things
digital competitiveness. The global CPaaS continues to be led by etisalat by e& in e (IoT) and Artificial Intelligence (AI). e&
market is expected to grow by $ 10.19bn &'s home market, upholding the Group's capital allows the Group to focus its efforts
during 2022-2026, accelerating at a CAGR rich telecoms heritage, bolstering the on driving new mergers and acquisitions
of 17.85 percent. CPaaS solutions will strong telecoms network and maximising while maximizing shareholder value and
witness an uptake with companies being value for the Group's various customer strengthening global presence.
able to add real-time communication
capabilities to any pre-existing business
applications by deploying application
programming interfaces (APIs). These
capabilities include SMS, Voice, Video and
Instant messaging. The engageX solution
is in line with the e& enterprise vision to
help businesses and governments embrace
new technology, drive real transformation
and create Intelligent Value, continuously
adjusting the solutions provided to best
suit the customer requirements. "We are
launching engageX, our CPaaS offering, to
elevate the quality of customer experience
provided by enterprises and government
entities in the region. engageX will elevate
the CPaaS ecosystem, building on strategic
partnerships with industry leaders, end-
to-end professional service including

Mobily Joins the Africa-1 Cable System
Consortium to Boost the KSA’s Digital Economy

Etihad Etisalat (Mobily) announced Arabia’s connectivity with various locations new routes integrated with Mobily’s
joining the new Africa-1 cable system across the Middle East, Africa and Europe national networks across the Kingdom,
consortium, which will enhance Saudi through advanced connection capacities, and border interconnection points with
35 SEPTEMBER-OCTOBER 2022