Page 23 - SAMENA Trends - September 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

pricing. Etisalat recently invested in a security services including firewall, online Europe and Asia resulted in growing the
state-of-the-art messaging platform with portal with a dashboard and other tools, wholesale application-to-person (A2P)
a number of advanced features to ensure and application programming interfaces customer base to EMEA & Asia regions,
a best in class quality service, efficient (APIs) interconnection capability. Etisalat’s getting closer to end customers.
cost routing, mobile number portability, regional sales presence in the Middle East,

Etisalat Highlights Rapid Growth of SmartHub Data Centers

recognizes an entity with a unique service
or an initiative that demonstrates the
most effective and new service or solution
and can illustrate the business benefits
derived from it. Commenting on the award,
Amiri said: “Through our commitment
to excellence and innovation, Etisalat’s
SmartHub became one of the fastest-
growing wholesale data hubs in the regions
it serves including the Middle East, Africa
and Europe. SmartHub is a key element
of the digital infrastructure in the region,
and will continue to offer its customers
a world-class service that meets their
evolving requirements.” Etisalat SmartHub
is a multiservice carrier-grade wholesale
data center in Fujairah, The SmartHub
Etisalat’s SmartHub community of delivery networks, financial services, ecosystem currently has three facilities,
customers is witnessing a massive growth, and gaming platforms. It also has direct namely SmartHub Fujairah 1, SmartHub
mainly due to its diverse and complete access to multiple independent subsea Fujairah 2, and SmartHub Dubai. Etisalat
ecosystem offering an ideal environment cable system, interconnecting Europe, is currently building a fourth SmartHub
for interconnecting and its proximity to US, Asia, Middle East and Africa, which facility in the UAE, which is expected to
regional end users, said Ali Amiri, Group makes it capable of serving more than enter service in the first quarter of 2022.
Chief Carrier and Wholesale Officer, Etisalat two billion people within 30 milliseconds The new facility is set to increase Etisalat’s
“As one of the biggest neutral carrier hotels, latency to guarantee a superior customer capabilities and global capacity to meet
Etisalat’s SmartHub data centers will be experience. SmartHub is the largest hub its international clients’ growing needs for
an ICT bridge between continents always of submarine cable landing station in infrastructure across Asia, Africa, Europe,
supporting critical business activities the region, allowing access to a list of Middle East and the Americas. With the
of global customers. We at Etisalat wholesale services including data, voice, expansion, Etisalat’s Carrier and Wholesale
are committed to making ‘SmartHub’ mobile, and satellite teleport services as Services has set a benchmark in the region,
a preferred location for carriers, cloud well as Internet and IPX Exchange and and is a testimony to the company’s
service providers, Internet exchanges and offers flexible services and pricing models. strategy to ‘Drive the digital future to
companies looking for a carrier grade data Recently, Etisalat was recognized as ‘Best empower societies’. It is also in line with
centers,” Amiri said. SmartHub is a trusted Regional Data Centre Operator’ at the fifth UAE leadership’s vision to continue leading
digital enabler for global customers annual Carrier Community (CC) Global as an ICT and data hub for the region
from various industry verticals including, Awards ceremony in Berlin. The ‘Best addressing the diverse requirements of
telcos, OTTs, cloud players, content Regional Data Centre Operator’ award global telecom infrastructure.

Etisalat Group Secures Required Approvals for Increasing The Foreign
Ownership Limit in its Share Capital to 49%

Further to the Company’s announcement of Federal Decree by Law No. 1 of 2021 the Company's capital to 49%. Moreover,
dated 20th January 2021 concerning concerning the amendment of some all the necessary approvals for amending
increasing the foreign (non-UAE provisions of Federal Decree by Law the Company’s Articles of Association
nationals) ownership limit in Emirates No. 1 of 1991 concerning Emirates have been secured. Based on the above,
Telecommunications Group Company Telecommunications Group Company, increasing the foreign ownership limit in
(Etisalat Group) PJSC share capital to whereby Article 7 thereof was amended to the Company’s share capital has come
49%, please be informed of the issuance increase the foreign shareholding limit in into effect.
23 SEPTEMBER 2021