Page 33 - SAMENA Trends - September 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

Comviva Unveils Next Generation MobiLytixTM
Marketing Studio

Comviva, the global leader in mobility solu- ers (CSPs) with one-stop capabilities to ue Solutions at Comviva said, “Delivering
tions, announced its exciting new capabili- execute omni-channel high-impact mar- personalized, contextual digital experi-
ties to help Communication Service Provid- keting programs for boosting revenue and ence in real-time and at scale is the next
ers (CSPs) deliver personalized customer customer lifetime value. With a new Digi- big thing for marketers. We are happy to
experience at scale and drive growth. The tal Marketing solution, enhanced Rewards take the forward step in this direction. With
new launch marks an acceleration of the and loyalty platform, results-proven AI and MobiLytix™ Marketing Studio, we are cre-
Telecom industry’s move towards a tech- Real Time Marketing products capabili- ating new capabilities and benchmarks to
nology-led, integrated platform play for ties, the new Comviva platform empowers maximize digital experience in real-time
digital engagement and customer lifetime businesses to take full control of customer through technology. Each solution, used
value - which is already a key disrupter in engagement across the entire lifecycle and either stand-alone or in combination, shall
other industries. The new solutions an- deliver differentiated real-time digital ex- help businesses to drive impactful busi-
nouncements include: Launch of its next periences at scale. Speaking on the occa- ness outcomes.” MobiLytix™ is one of the
generation MobiLytixTM Marketing Studio sion, Manoranjan ‘Mao’ Mohapatra, Chief leading marketing platforms globally that
– integrated portfolio of marketing solu- Executive Officer at Comviva said, “Our unifies customer engagement, data sci-
tions that includes Real Time Marketing, strategy to unleash personalized digital ence and intelligent AI driven automation
Digital Marketing, Rewards & AI workbench experience at scale is delivering immense capabilities within a single platform to ex-
(AIX) Introduction of a new MobiLytixTM value and growth for our customers. I am ecute campaigns real-time and at scale.
Digital Marketing solution - a customer thrilled to announce the launch of our next By engaging customers with the right
engagement automation platform for dig- generation MobiLytix™ Marketing Studio message, at the right time, across any
ital channels Major enhancement of the that delivers an AI-powered seamless dig- channel, organizations can improve cus-
MobiLytixTM Rewards solution - a plat- ital experience to customer across chan- tomer experience, increase customer life-
form for delivering engaging loyalty and nels. These are exciting times, and we are time value, and drive revenue growth. With
rewards programs for end consumers, en- proud to be taking the lead in shaping the over 200 million deployed customer base
terprises and employees. Comviva’s new agenda of best-in-class customer experi- and clients achieving incremental revenue
MobiLytixTM Marketing Studio platform, ence in the industry.” Amit Sanyal, EVP & of 8% and more, MobiLytix™ has a proven
provides Communication Service Provid- Chief Operating Officer - Consumer Val- track record of customer success.

Eutelsat Rejects Drahi Takeover Bid

Satellite service provider Eutelsat rejected operates a fleet of 36 Geosynchronous September 2020 when he sealed a deal to
a takeover bid from Altice Europe founder Orbit satellites covering Europe, Africa, buy back Altice Europe shares, effectively
Patrick Drahi over unfavorable conditions, Asia, North and South America. It recent- making it privately owned. The company’s
putting the brakes on a recent acquisition ly poured $550 million in troubled satellite UK unit recently became BT Group’s larg-
spree on the continent by the entrepreneur. communications company OneWeb. Drahi est shareholder through a takeover of a
In a statement addressing media reports, commenced the run of European moves in 12.1 per cent stake in June.
Eutelsat noted it received an unsolicited
non-binding offer from Drahi: a subse-
quent notice revealed the mooted price was
€12.10 per share. However, the company’s
governance bodies “have unanimously de-
cided not to engage in discussions based
on the terms of this proposal”. Reuters
reported Drahi planned to acquire the sat-
ellite company through one of his invest-
ment companies and keep it separate from
his telecom and media assets. However,
the initially proposed price was report-
edly dismissed as being too low. Eutelsat
33 SEPTEMBER 2021