Page 17 - SAMENA Trends - April-May 2021

FEATURED SAMENA TRENDS

the app. There is an integrated ‘Central
Feedback Management system’ and
through its self-serve options customers
can control their usage and consumption
of data and minutes as well as set limits
and data caps.

By 2020, Etisalat achieved a total of
300,000 users registered on the Etisalat
Consumer Mobile App, 321,000 users
registered on the Etisalat Business Mobile
App and 55,000 new users on the B2B
Portal.

Smart stores
The Smart Store initiative has digitally and
ergonomically transformed existing stores
and those opening in new locations across
the UAE. These stores allow our customers
to undertake end to end transactions
critical data directly to the cloud using applications for business users and digitally, while enjoying a unique shopping
AWS Direct Connect from their data centre customers. Etisalat apps includes experience via our latest digital touch
or colocation environment and bypass the digitisation of processes, product points. In 2020, Etisalat opened 10 new
public internet. integration, and new features within digital stores across the UAE.
Smiles App exceeded two

million unique users.

Smiles app
Etisalat Smiles App is a powerful loyalty
programme that also launched a block-
chain powered rewards exchange feature
enabling customers to keep track of
their loyalty points and exchange points
between one another. Smiles App has
exceeded two million unique users and has
continued to expand its reach with over
1,000 partners across

Etisalat digitally transforms customer
experience
The end-to-end customer experience
was transformed with all the various

17 APRIL-MAY 2021