Page 16 - SAMENA Trends - August 2020

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

health and safety comprehensive platform offering our ability to sustain shareholder
• Free access to apps and platforms for distance a wide range of services and value while ensuring the safety
learning and for government services. solutions that cater to Small of our employees, the welfare of
• Introducing new innovative applications and and Medium Business (SMB) our customers, and the continued
services to ensure seamless business continuity customers support to the community. The
during work from home period. • Etisalat launched ‘Easy Prepaid’ group’s financial performance is a
• Launched enhanced offers for customers to enabling business customers to testimony of the strong foundations
upgrade their home and mobile plans at no extra enjoy prepaid features on existing Etisalat was built on and a reflection
charge postpaid plans of a robust network playing a pivotal
• Etisalat introduced a wide range of device bundles H.E. Obaid Humaid Al Tayer, role in harnessing solutions and
and free access to Etisalat's unified communication Chairman of Etisalat Group services enabling governments,
and collaboration platform CloudTalk Meeting to “Etisalat Group has delivered a good industries and communities to
help businesses stay connected performance in the first half of 2020 accelerate digital transformation.
• Etisalat deployed a dedicated task force to ensure considering the circumstances; “Today the digital revolution is in full
business continuity, monitor the performance of the world is voyaging through force with businesses looking at every
basic applications and ensue smooth access to unchartered waters and COVID-19 window of opportunity to transform
data locally and internationally has affected all industries including their services and solutions. At
• Establishing command centres equipped with the telecom sector. Etisalat managed Etisalat our focus to realise the
advanced tools to monitor the performance of to adapt, respond and demonstrate vision and strategy of ‘Driving the
services provided to government departments, resilience as we ensured the delivery digital future to empower societies’
businesses and customers 24/7 of uninterrupted services to our supported customers during these
• Allocating extra network resources and services to customers and had the privilege unprecedented times by providing
the health sector of supporting our society through them a plethora of new innovative
• Providing connectivity to quarantined and other various initiatives. “We are witnessing services and emerging technologies
critical areas in the health sector an opportunity to fast track digital backed with resilient connectivity
• Conducted Stay-At-Home awareness campaign transformation. The unconventional to mitigate the exponential spikes
across multiple channels conditions have spurred the in the network. “Despite the global
• Etisalat partnered with Microsoft to enhance its adoption of digital services, bridging economic pressure, Etisalat is
public cloud first strategy infused with automation a divide by changing customers’ confidently moving forward and
and AI behavior towards digital channels. progressing positively in enabling
• Digital Financial Services, a joint venture of Etisalat Etisalat’s innovative solutions have societies across its operations. We
and Noor Bank, partnered with MoneyGram to offer catered for the social distancing will continue to focus on capitalizing
international remittance services in the UAE era, it has enabled remote working opportunities and enhancing
• Etisalat completed the acquisition of Help AG, a and education, it minimized human overall customer experience while
privately held regional company specializing in the interactions and increased the pace delivering long-term value for all our
delivery of cyber security solutions and services. of automation. Our infrastructure shareholders.”
• Etisalat expands ‘SmartHub’ presence with a Tier 3 has accommodated the surge in Subscribers
data center facility at two new locations in UAE requirements and is ready for more • In the UAE the subscriber base
• Etisalat successfully launched open virtual Radio acceleration in digital adoption. “I reached 11.8 million subscribers
Access Network (Open vRAN), becoming the first would like to thank the UAE leadership in H1 of 2020, while Aggregate
operator in MENA to achieve this technological feat for positioning the country as one subscriber base reached 146
• Etisalat launched ‘Business Edge’, a new of the most competitive nations million, representing a year over
globally. Despite the headwinds year increase of 2%
posed by today’s extraordinary Revenue & Net Profit
times we continue to pursue our • Consolidated revenues
digital goals to meet the distinctive amounted to AED 25.6 billion
needs of all customers. I would also and consolidated net profit after
like to extend appreciation to our Federal Royalty amounted to AED
shareholders and loyal customers 4.6 billion representing a year over
for their sustained confidence during year increase of 3% and resulting
this period.” in a net profit margin of 18%.
Hatem Dowidar, Acting CEO, Etisalat EBITDA:
Group & CEO, Etisalat International Consolidated EBITDA totaled AED
“As we conclude the first half of 13.2 billion, resulting in EBITDA
the year, we pride ourselves with margin of 52%.

16 AUGUST 2020