Page 6 - SAMENA Trends - December 2020

FEATURED SAMENA TRENDS

Mobily Speaks to SAMENA Council

Q. Under your leadership, what is the main "theme
strategy" that is driving Mobily's contributions in
building a sustainable digital economy in Saudi
Arabia?
A. Mobily’s new corporate strategy has been
developed with the aim of playing a pivotal role in
the achievement of the objectives of the Kingdom’s
Vision 2030, especially by expediting digitalization
and enabling various programs of the vision. The
initiatives and programs of this new strategy, which
we call the “GAIN” strategy, have been developed to
support the success of the ICT strategy and to create
new opportunities for the digital economy's growth,
while meeting multiple socio-economic goals within
the Kingdom.

Mobily’s 5G services now cover
70% of all major cities. Customers
can now enjoy much more reliable
connectivity, the lowest response
time, and higher performance in
crowded areas.

In terms of network capabilities, significant
improvements have been made in the network with
an emphasis on enhancing the quality of customer
experience. The latest Meqyas report has ascertained
the effect of these improvements by ranking Mobily
number one in latency for most of the widely used
social media, video conferencing, and video gaming
platforms.

Moreover, our financial performance has been
phenomenal in 2020, evidenced by the dividends
announcement ($102.7 million) for the first time after
a lapse of almost six years. The profit for the first nine
months of 2020 was $143.2 million, which is 244%
higher than the $41.6 million achieved in 2019. We
owe such results to the optimization of operational Eng. Salman Bin Abdulaziz Al Badran
costs while enhancing core and digital revenues, a CEO
clear sign of the success of our new strategy, “GAIN.”
However, the main reason behind this success is the Mobily
untiring efforts of all of my colleagues I like to call
“Mobilyans” out of love and respect.

6 DECEMBER 2020