Page 63 - SAMENA Trends - March 2020

ARTICLE SAMENA TRENDS

• Web security is another stand-alone There are optional features available to office). When an employee sends an email
cloud-based service which makes our customers to enhance protection, or browses the web, they are accessing
sure that users are safe and that they like the new Business Edge offering data on the cloud. If companies do not
are following the company policies including secured broadband connectivity apply cloud-based security solutions a
wherever they are. due to Etisalat’s in-country cloud next large part of their critical daily activities are
generation firewall capabilities. Customers exposed and become vulnerable.
Cybersecurity today is can increase protection based on their Etisalat aims to provide cloud-based
business needs and opt for added security
an essential part of the features, which are fully managed from our security wherever there is reliable
technology framework and unified operations centres. technology and market acceptance.
a top priority for continued Subscriber-based solutions help manage Services that power Etisalat’s cloud
firewall, Web security, and DDOS protection,
business success. With the investments among others are testimony of services
changing threat landscape Cybersecurity today is an essential part of moving to the cloud. Solutions that are
the technology framework and a top priority
on devices (endpoint security), even have
and the need for continuous for continued business success. With the connection to the cloud from time to time
investments, Etisalat’s changing threat landscape and the need for threat intelligence updates.
for continuous investments, Etisalat’s
SMB security solutions SMB security solutions enable customers
enable customers to enjoy to enjoy enterprise level protection with With a vast majority of
enterprise level protection subscription based security solutions. SMBs looking at bringing
This monthly subscription does not require
with subscription based significant CAPEX investments and is in business value by
security solutions. line with the current industry trend that is focusing on efficiency and
moving towards subscriber-based model. affordability, we at Etisalat

Telco’s increasing role in cyber security A large number of the technology network work closely with these
services providers require upfront investments customers by delivering
While most SMBs are aware of the cyber- therefore this solution is a relief for an customised services
security risks, the biggest challenge they SMB. In a typical scenario they would have
face is the rising number of targeted to purchase a firewall which will include targeting their business
attacks with increased complexity. Telco’s paying for the expensive hardware and requirements...
play an important role as a trusted service deployment costs (capex), besides annual
partner that provides them access to the license subscriptions and maintenance.
best-of-breed security technologies “as a Bringing business value for SMBs
service”. Etisalat makes it easier for a customer to With a vast majority of SMBs looking at
access these services in bundles where bringing business value by focusing on
According to industry reports, 46 percent they pay only a monthly fee for internet efficiency and affordability, we at Etisalat
of SMBs have experienced cyber-security connectivity and a cloud firewall. Even in work closely with these customers by
incidents in the past 12 months and about the case of endpoint security, customers delivering customised services targeting
50 percent of them are likely to consider usually pay an annual amount for five to their business requirements fully managed
purchasing cyber-security services from ten licenses whereas at Etisalat the plan from a state-of-the-art operation center
their telecom operators. (*1) is flexible offering upto one license for a managed by certified professionals with
month. flexible financial models making it easier
Etisalat considers security as an integral to configure business solutions that
part of its service framework and Moving towards cloud based security reflect on the smooth functioning of their
has embedded fundamental security Every customer who interacts on the business.
capabilities within each offering to comply internet is in a way or another already using
with the highest security standards. the cloud (i.e. infrastructure outside its

*1-Understanding the cyber-security solutions market for SMBs

63 MARCH 2020