Page 40 - SAMENA Trends - May-June 2022

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AT&T is Delivering Click-to-Play Access of Popular Games Directly to

Smartphones

What’s the news? AT&T is offering the hit of Jesse Faden and battle the corruptive lag, faster speeds and higher capacity, our
game Control Ultimate Edition, winner of presence that has invaded the Federal 5G and one-click-play highlights an exciting
over 80 awards, to our U.S. customers to Bureau of Control with transforming future for gaming, especially on-the-go.
begin playing right now on a smartphone, weaponry and telekinetic powers, all while Where could this lead to? In the future,
tablet or computer. We’re bringing this click- searching for your missing brother. we imagine publishers could utilize the
to-play access for the first time on mobile Why does it matter? Click-to-play access combination of 5G connectivity and cloud
and other devices with no downloads, no has the potential to unlock a whole new way streaming technology to offer limited time
subscriptions, no extra cost. Jump into the for gamers to experience new titles and play sessions directly from a search result.
full game and try it for yourself, powered old favorites. Our showcase of this cloud This gives gamers the option to try before
by cloud streaming technology at att.com/ streaming technology pushes the gaming they buy. If they move forward with the
PlayNow! We’re bringing this experience industry forward, allowing gamers to play purchase, their progress will be saved in the
to customers using Google’s Immersive a title first without making a big purchase, cloud, so they can pick up right where they
Stream for Games. With the game’s high or signing up for another subscription left off on the downloaded version. What
performance and stunning graphics being service. This means more options for are people saying? “AT&T is empowering
handled in the cloud, the quality of your game publishers too, bringing dynamic gamers to take their favorite games where
connection can make all difference. Our experiences to new and existing fans Wi-Fi can’t. By introducing click-to-play
network is up to the task, especially with the without the friction of sign-ups, downloads access on mobile, we’re showcasing how
low lag of AT&T 5G or AT&T Fiber. Paired or gaming hardware requirements. We first high-fidelity gaming can be delivered on the
with the capabilities of this impressive launched click-to-play gaming with Batman: go,” said Matthew Wallace, Assistant Vice
cloud streaming technology, our customers Arkham Knight on computers last fall, President, 5G Product & Innovation, AT&T.
can play a demanding AAA game on powered by Google’s Immersive Stream for “We’re thrilled to work with developers like
devices they already own, including their Games. Starting today, we’re taking things Remedy Entertainment and publishers
smartphones and tablets. to a new level with Control Ultimate Edition like 505 Games to show our customers
How does it work? All you need is an AT&T with the ability to play on your mobile where gaming is headed and how AT&T
postpaid mobility plan to start playing. It’s devices with just a click for the first time. technology will be a driving force in getting
that simple. Using your mobile device or We’re expanding this gaming experience there.” “As our first Immersive Stream for
computer, head to att.com/PlayNow, enter beyond your computer screen because Games collaborator, AT&T’s continued
your phone number and billing zip code networks like our AT&T 5G can deliver AAA investment in delivering games directly to
associated with your AT&T mobile account games with high-fidelity performance to their customers underlines our ability to
and start playing. You’ll step into the role the phone in your pocket. Thanks to its low offer advanced streaming technology, the
right tools to port games easily, powerful
discovery features, and the analytics
necessary to optimize a direct-to-consumer
business,” said Dov Zimring, Head of
Product, Immersive Stream for Games.
“Today’s launch of Control Ultimate Edition
from 505 Games is proof of that ability,
with Immersive Stream for Games enabling
AT&T customers to click and play the full
game across new devices at home or on
the go with no downloads or installs.”
What’s the big picture? The addition of
click-to-play mobile gaming is all part of our
mission to be the best connectivity provider
in America, whether you’re at home, at
work or on the move. We do this with the
most reliable 5G network3 and the nation’s
fastest growing fiber internet in America4,
so you have a seamless experience from a
single source.

40 MAY-JUNE 2022