Page 71 - SAMENA Trends - Oct-Nov 2023

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

SCCC and SAP Join Hands to Expedite the Digital Transformation Process in

the Kingdom

The Saudi Cloud Computing Company agreement aligns with the Kingdom's push in accordance with the needs of local
(SCCC), a subsidiary of stc Group, an engine to establish a robust digital economy, companies. Talal Al Bakr, CEO of SCCC,
of digital transformation, and SAP have encourage innovation, and facilitate said: "The partnership between SCCC
recently formed a significant partnership customary practices. It also underscores and SAP is set to revolutionize the digital
focused on strengthening collaboration in the endeavors that contribute to realizing landscape in the region with the use of the
the realm of digital transformation in Saudi the Kingdom's Vision 2030 objectives Alibaba Cloud Computing Technology. This
Arabia. As part of this partnership, SAP concerning digital transformation. The pioneering platform is more than just an IT
solutions will be hosted locally in SCCC data primary goal is to take a significant step solution; it presents a unique opportunity
centers, providing enhanced data security. in the ongoing efforts to activate a highly for businesses to establish themselves in
The collaboration allows businesses to efficient digital system in the Kingdom. the Kingdom by providing a platform that
utilize the SaaS model by leveraging SAP's Through this partnership, new avenues for fosters innovation, encourages healthy
advanced features that come with an ERP collaboration and opportunities will emerge competition, and facilitates rapid growth.
system. The innovation is hosted on a in the business sector, enabling substantial By leveraging the power of this technology,
secure, integrated infrastructure, reducing growth by fostering innovation and we are creating a future that aligns with
latency and data sovereignty issues. This deploying cutting-edge digital solutions Vision 2030. Mohammed AlRomaizan, Vice
President, SAP KSA, also commented said:
"Our partnership marks a crucial moment in
the technology integration and innovation
landscape. It paves the way for wider access
to SAP's digital solutions, accelerating
growth and driving innovation in the
Kingdom. By leveraging stc group's market
access capabilities across all sectors, we
are poised to create new opportunities
and expedite the digital transformation
journey. This strategic collaboration will
unlock immense potential for businesses
and fuel technological advancements in
the Kingdom." The Kingdom's business
landscape can be transformed with the
help of cutting-edge technology solutions
that tap into local expertise and employ
effective market leadership strategies,
thereby creating new opportunities for
growth and development.

Egyptian e-Commerce SaaS startup Awfar Raises Funding from VMS

Awfar.com, a leading provider of customer and success of businesses across Egypt entrepreneurs, drive technological
engagement and e-commerce solutions, and the MENA region, earning a reputation innovation, foster job creation, and secure a
is thrilled to announce its groundbreaking as a one-stop shop for retailers seeking strategic foothold within the Saudi market.
partnership with Value Maker Studio (VMS), to enhance their customer engagement Awfar.com faced numerous challenges
an innovative venture studio dedicated strategies and sales operations. Value when exploring opportunities in Saudi
to nurturing startup success. Awfar. Maker Studio (VMS), on the other hand, Arabia, including navigating complex legal
com's cutting-edge platform specializes is a pioneer in value-focused innovation. documents, securing financial support, and
in omnichannel communication, sales As a venture studio, VMS brings together establishing critical market connections.
channel optimization, e-commerce a diverse range of talents, resources, and However, through their partnership
integration, and delivery management ideas to transform innovative concepts with VMS, they discovered the bridge
solutions. Over the years, it has into thriving businesses. Their mission program, an initiative designed to provide
significantly contributed to the growth is clear: to actively empower exceptional seamless entry into the Saudi market for

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