Page 53 - SAMENA Trends - October 2021

REGIONAL & MEMBERS UPDATES SAMENA TRENDS

markets in Middle East, Asia and Africa in North Africa (MENA) region.” About the technologies such as IoT, cloud, big data,
addition to the UAE, the group also company goal for this year, he explained, AI, robotics, autonomous, AR/VR,
operates in Saudi Arabia (Mobily), Pakistan “This year Etisalat has remained focused becoming a trusted partner that supports
(PTCL), Afghanistan (Etisalat Afghanistan), on pursuing its vision of transitioning to a transformation in a digitally disrupted and
Egypt (Etisalat Misr) and Morocco (Maroc complete integrated ICT/digital solution fully connected world. Expo 2020 is a
Telecom) with its operations in Benin, provider securing its position as an prime example of Etisalat’s solutions
Burkina Faso, Central African Republic, industry leader by working on our main aimed at enhancing the digital experience
Gabon, Ivory Coast, Mauritania, Mali, Niger, goals: reshaping the lives of consumers, for visitors with technologies such as AR/
Chad and Togo. Many of our markets accelerating the economic growth of VR. Services being hosted on the private
witnessed strong performance during the businesses and enhancing the and public clouds are one of the key
first half of the year resulting in a YoY competitiveness of the countries in which priorities to provide redundant, fast and
increase of 7 percent bringing the it operates. With changing market available connectivity between Expo 2020,
aggregate subscriber base to 156 million. dynamics, the focus was combining its site offices, partners, public and
This reflected positively on the profits of organic and inorganic growth opportunities enterprise services. Our IoT platform
the company that amounted to Dhs4.7 to position Etisalat as the regional leader in connected over 1 million SIMs with
billion representing an increase of 3.9 Internet of things (IoT), cloud, security, renowned entities such as Emirates
percent over the previous year.“ He said, edge computing and Artificial Intelligence Transport and Xtramix for fleet solutions
“The Group is continuously investing to (AI). This was achieved by capitalizing on and Ministry of Interior for Hassantuk
develop the required capabilities across its opportunities such as megaprojects and Smart Fire Alarm solution, which have had
footprint to address the evolving smart city and Industry 4.0 projects across a massive impact on saving lives and
requirements of the various customer multiple verticals, including health, enhancing the state of security for the
segments. To fuel growth both in the home education, logistics and oil and gas (O&G). country.” About Etisalat’s sustainability
market and internationally, Etisalat will We also focused on taking all necessary initiatives and objectives, he explained,”
continue to develop unique competencies, measurements to protect our employees We believe in the positive impact that
both organically as well as through and provide the latest solutions to our technology can bring and strive to adopt
selected mergers and acquisitions in customers.” He added, “Etisalat’s 5G technologies that ensure long-term
priority areas. As part of this strategy, in network will amplify the use of these benefits to our environment and the
2020, Etisalat Digital, a dedicated business futuristic services, target new climate. Sustainability remains at the core
unit of the Group, completed the acquisition opportunities, and implement 5G use of our strategy and operations aligned with
of Help AG’s businesses in the UAE and cases across verticals. Our teams are the UAE Vision 2021 and the United
KSA. Help AG is one of the leading cyber- constantly working on opportunities to Nations Sustainable Development Goals.”
security companies in the Middle East and deploy services based on emerging

53 OCTOBER 2021