Page 31 - SAMENA Trends - September-October 2020

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BT Launches Multi-Million-Pound Campaign to Challenge Broadband Status
Quo

BT – the UK’s largest provider of fixed-line, realise the potential of tomorrow. The TV Essence and Posterscope. Pete Jeavons,
broadband and mobile services – launches advert breaks on tonight during Emmerdale Director of Marketing Communications,
its new ad campaign which challenges on ITV. A familiar scenario plays out during BT said: “Great broadband has always
the UK to think a little harder about the tongue-in-cheek ad, depicting the trials been important to happiness at home but
their choice of broadband provider. The of working from home such as poor signal recent events have highlighted this more
provocative campaign asks consumers causing feedback and pixilation when on than ever before. It became absolutely
why they’re willing to buy the best smart all-important, and now ever-common, critical – for work, education, connecting
devices, tech and streaming services if video calls. We see character Paula being with family and friends, even shopping for
their broadband provider continues to let ‘signal-shamed’ one call at a time, as groceries. When it doesn’t work properly, it
them down. The creative will bring to life the voiceover questions her choice of constricts our world and we really feel it.
the certainty BT offers including; reliable broadband provider before revealing BT’s This campaign is designed to bring that
wi-fi guaranteed in every room, Home Tech Complete Wi-Fi guarantee of reliable wi-fi to life through universal concerns such as
Experts customers can book in 2-hour in every room, or £100 back. The second strength of connection, online safety and
time slots, a connection to EE’s 4G network TV ad will air later this month. The TV ad tech support. We’re sure this will resonate
if their broadband ever goes down, and the campaign will be supported across radio, with people up and down the UK and instil
tools and support they need to keep their outdoor, print, social and digital media in them that they shouldn’t be settling for
family safe online. The campaign builds reaching 99% of UK adults. The campaign substandard connections.”
upon BT’s Beyond Limits brand platform, was developed by BT’s advertising agency,
helping to remove the barriers of today to Saatchi & Saatchi, with media buying led by

Cisco Meraki to Support Connectivity to Microsoft
Azure Virtual WAN

Cisco Meraki announced a collaboration
with Microsoft to help simplify and support
organizations moving workloads to the
cloud. The integration allows organizations
using Cisco SD-WAN powered by Cisco
Meraki to connect seamlessly and
securely to Microsoft’s Azure Virtual
WAN service. As organizations continue
to shift their workloads into multiple
cloud environments, providing secure
and optimized access to business-critical
resources is crucial. At the same time, the
complexity of establishing and maintaining
communication channels between these
ever-growing cloud hosted resources
also increases, as does delivering optimal
access from branch locations distributed
across the world. With this collaboration,
Cisco SD-WAN powered by Cisco Meraki
enables customers to seamlessly
automate secure connectivity from Cisco customer use of multi-cloud environments “Today’s announcement underscores our
Meraki MX appliances at branch locations continues to increase, providing secure commitment to deliver solutions that allow
directly to the Azure Virtual WAN service. and optimized access to business- secure and optimal access to workloads
This will allow customers to establish critical resources is more important in multiple clouds with recognized leaders
optimal branch-to-Azure connectivity, than ever,” said Lawrence Huang, VP like Microsoft. Through this collaboration,
regardless of geographical location. “As of Product Management, Cisco Meraki. customers can securely connect to the

31 SEP-OCT 2020