Page 6 - SAMENA Trends - September 2019

FEATURED SAMENA TRENDS

Microsoft Speaks to SAMENA Council

The Middle East & Africa has

entered a period of significant
digitization across all industries.
We see that governments and
organizations are now embracing
the cloud and tapping into its
rich potential to achieve more.
As such, Microsoft’s role here
is to empower our customers
in this journey. We’re doing this

by focusing on core areas such
as making critical infrastructure
investments and addressing the
skills gap.

Q. What are Microsoft’s views on the pace and scope
of digital transformation taking place globally that
telecom operators in MEA should consider?

A. The goal of digital transformation is to help
organizations find new ways of generating value,
and this is exactly what we are focused on in the
telecommunications industry.

Microsoft is working closely on a global level with
telecom operators to embrace Microsoft cloud
solutions to accelerate their digital transformation
journeys. The cloud can play a significant role in helping Bob De Haven
telcos deliver personalized experiences, support agile General Manager of Microsoft’s Worldwide
operations and drive growth and innovation.
Media & Communications Industry
One such recent example is AT&T Communications,
which has embarked on a multiyear alliance with
Microsoft to shift many of its own operations to the
cloud as well as apply technologies – including cloud,
AI and 5G – to create solutions that solve challenges
and uncover opportunities for mutual customers.
Microsoft will be the preferred cloud provider for
non-network applications, as part of AT&T’s broader
public cloud first strategy, and will support AT&T as
it consolidates its data center infrastructure and
operations.

6 SEPTEMBER 2019