Page 22 - SAMENA ELITE - Apr-June 2024

INDUSTRY UPDATES
22 APRIL-JUNE 2024

Ericsson ConsumerLab Report Reveals Households in KSA Highly
Prefer 5G FWA

Ericsson has published its latest Con- In KSA, the survey included 1,000 The study also shows that households
sumerLab Report, revealing the survey household representatives, compris- expressed higher satisfaction using
results of consumers’ perceptions of ing 200 active FWA users, and repre- 5G FWA than fiber in terms of service
5G Fixed Wireless Access (FWA). sented a total population of 24 million experience (delivery time, contract
residents in the surveyed households. conditions, equipment quality and
First of its kind globally, covering 19 cost level), and satisfaction is on par
countries, including the Kingdom of The findings from KSA reveal a shift with fiber for network performances
Saudi Arabia (KSA), and represent- in trend: 5G FWA is becoming the (speed, indoor coverage, security and
ing 370 million households, where 1.2 primary choice for connectivity to capacity).
billion individuals live, the Ericsson homes., with 4 in 5 households opt-
ConsumerLab study findings offer a ing for FWA as a full replacement for Håkan Cervell, Vice President and
diverse and comprehensive under- previous connectivity used. Head Ericsson Saudi Arabia and Egypt
standing of the evolving consumer at Ericsson Middle East and Africa,
choices and perceptions related to Additionally, 4 in 10 households believe says: “The new Ericsson Consumer-
FWA as a connectivity option. that wired capabilities are superior to Lab Report underscores the role of
wireless, especially in terms of speed Fixed Wireless Access as it enables
The report provides service providers and reliability. The main driver for consumers to enjoy better and more
with the tools they need to capture choosing FWA is to get higher speed, reliable connectivity. The satisfaction
5G FWA growth and recommends while the main barrier is the percep- levels expressed by households in
value-based, performance-based tion that wired offers greater consis- Saudi Arabia and their commitment
and customization-based positioning tency and stability. to Fixed Wireless Access as well as the
strategies to capture different enhanced capabilities that it brings,
household segments and drive FWA support the view that Fixed Wireless
adoption effectively. Access is a booster for enhanced
connectivity. Capitalizing on the net-
work scale and innovation of 5G, Fixed
Wireless Access is able to connect
homes, enterprises, and communities,
advancing economic growth and
empowerment in the digital age. Our
commitment is to work closely with
our partners in the Kingdom to ensure
that consumers continue to bene-
fit from the enormous opportunities
of technological advancements in
telecom in line with the ambitions of
Saudi Vision 2030 .’’

Jasmeet Singh Sethi, Head of
ConsumerLab says: “The KSA report
explores the high potential growth of
the FWA market given that 2 in 3
households have stated their interest
in 5G FWA, higher than the global
average and highlights that even
beyond the US, households choosing
5G FWA are abandoning their
previous home broadband
connections. ”

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