Page 8 - SAMENA Trends - February 2022

FEATURED SAMENA TRENDS

Etisalat Group Transforms to e&

To Fulfill Growth Ambitions, Venture & Partnership Creation, and Maximize
Value-Creation across Operations within the MEA Region

Since 1976, Etisalat Group has pioneered new The transformation of e& from a telecom
technologies and brought these to new people and new
places. First as the Emirates’ telephone company, today company founded more than four decades
as the technology and investment group, e&. ago in the UAE into a global influence in

Now, in 2022, after 46 years of experience, having more digitalisation highlights its role in upholding
than 159 million customers across 16 countries in the the UAE’s sustainable economic development
SA-ME-NA region, the Group is continuing in its evolution
to identify new growth opportunities, take full advantage and diversification plans. We commend e&
of strong partnerships and maintain it edge as the global for being the national champion that steers
technology investment conglomerate fully committed to
making a difference in the lives of people. its global digitalisation leadership through
pioneering advanced technologies, advancing
As part of its transformation strategy, e& will enhance
customers experiences across all segments by ideating, ICT infrastructures, and fuelling geographic
designing, and delivering a range of innovative and expansions while unlocking value.”
breakthrough technologies, driven by its track record of
success. This strategy is aimed at accelerating growth - HH Sheikh Mansour Bin Zayed Al Nahyan
through the creation of a resilient business model that is Deputy Prime Minister of the United Arab Emirates
representing the Group’s main business pillars. and Minister of Presidential Affairs

8 FEBRUARY 2022