Page 9 - SAMENA Trends - February 2022

FEATURED SAMENA TRENDS

corporates and enterprises. It will deploy
its solutions in cybersecurity, cloud,
internet of things and artificial intelligence
across major projects. e& capital will serve
as a growth driver for the group, as it drives
new acquisitions and mergers.

The evolution of e& is a testament to Etisalat
Group’s strong financial performance as
well as several milestones that contributed
to the transformation. More recently, e&
ranked first in the Forbes MENA Top 10
most valuable listed companies in the
UAE. Earlier in 2022, the Group was also
named the strongest telecoms brand in
the world. Prior to that, as a result of the
operator's standout network performance
during 2020, Etisalat was awarded in 2021
the Speedtest Award for World's Fastest
Mobile Network.

In 2021, Etisalat also made history by
emerging as the strongest brand across
all categories in Middle East and Africa
(MEA) region. This feat placed Etisalat
among the top 25 brands globally in the
strongest brands index by Brand Finance,
the world’s leading independent brand
With new ambitions to expand into markets by ideating, designing, and delivering a valuation and strategy consultancy.
of Africa, Europe, and Asia in areas outside range of innovative and breakthrough This global accomplishment was made
of telecommunications/ICT, including in technologies. This strategy is aimed possible due to Etisalat’s brand strength
fintech, the newly transformed structure at accelerating growth through the and performance with continuous efforts
of the Group refocuses growth areas creation of a resilient business model and investments in accelerating its value
into several new divisions. The telecom that is representing the group’s main by engaging with consumers across
division, new business verticals including business pillars. Telecom will retain markets with launching many successful
“e& life” and “e& enterprise” will split its the previous branding identity in the innovative global branding initiatives.
consumer and enterprise divisions, while UAE and internationally, while its e& life
a new vertical known as “e& capital” will division will be focused on delivering With this ranking from Brand Finance,
serve as an investment arm to focus on next-generation technologies and digital Etisalat also ranked among the world’s
joint ventures, acquisitions and startup experiences to customers through smart strongest brands including Ferrari, Coca
investment opportunities. connectivity platforms in entertainment, Cola, Apple, among others making it to the
retail and financial services. Similarly, e& global top 25 strongest brands in the world.
As part of its strategy, e& will enhance enterprise will be the driving force behind Continuing its growth streak, Etisalat is
customer experiences across all segments the digital transformation of governments, turning its sights on transforming into

9 FEBRUARY 2022