Page 9 - SAMENA Trends - February 2022
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FEATURED  SAMENA TRENDS

                                                                                 corporates  and enterprises.  It  will  deploy
                                                                                 its  solutions in cybersecurity, cloud,
                                                                                 internet of things and artificial intelligence
                                                                                 across major projects. e& capital will serve
                                                                                 as a growth driver for the group, as it drives
                                                                                 new acquisitions and mergers.

                                                                                 The evolution of e& is a testament to Etisalat
                                                                                 Group’s  strong  financial  performance  as
                                                                                 well as several milestones that contributed
                                                                                 to  the transformation.  More recently,  e&
                                                                                 ranked  first  in  the  Forbes  MENA  Top  10
                                                                                 most valuable  listed companies  in the
                                                                                 UAE.  Earlier  in  2022,  the Group  was  also
                                                                                 named the strongest telecoms  brand in
                                                                                 the world. Prior to that, as a result of the
                                                                                 operator's standout network performance
                                                                                 during 2020, Etisalat was awarded in 2021
                                                                                 the Speedtest  Award  for World's  Fastest
                                                                                 Mobile Network.

                                                                                 In 2021, Etisalat also made history by
                                                                                 emerging as  the  strongest brand across
                                                                                 all  categories  in Middle East  and Africa
                                                                                 (MEA)  region. This feat  placed  Etisalat
                                                                                 among the top 25  brands globally in  the
                                                                                 strongest brands index by Brand Finance,
                                                                                 the world’s  leading independent brand
        With new ambitions to expand into markets   by ideating,  designing,  and delivering  a   valuation  and  strategy  consultancy.
        of Africa, Europe, and Asia in areas outside   range  of innovative and breakthrough   This global accomplishment  was  made
        of telecommunications/ICT, including  in   technologies.  This strategy is  aimed   possible due to  Etisalat’s  brand  strength
        fintech,  the  newly  transformed  structure   at  accelerating  growth through  the   and performance with continuous efforts
        of the  Group  refocuses  growth areas   creation  of a resilient  business model   and investments in accelerating its value
        into several new  divisions. The telecom   that  is  representing the group’s  main   by engaging  with consumers across
        division, new business verticals including   business  pillars.  Telecom  will  retain   markets with launching  many successful
        “e& life” and “e& enterprise” will  split its   the previous branding  identity  in the   innovative global branding initiatives.
        consumer  and enterprise  divisions, while   UAE  and  internationally, while its  e& life
        a new  vertical known  as “e& capital” will   division will  be  focused  on delivering   With  this  ranking from  Brand  Finance,
        serve as  an investment  arm  to focus  on   next-generation  technologies  and digital   Etisalat  also  ranked among the world’s
        joint  ventures, acquisitions and  startup   experiences  to customers  through smart   strongest  brands  including  Ferrari, Coca
        investment opportunities.            connectivity  platforms in entertainment,   Cola, Apple, among others making it to the
                                             retail  and  financial  services.  Similarly,  e&   global top 25 strongest brands in the world.
        As  part  of  its  strategy,  e& will  enhance   enterprise will be the driving force behind   Continuing  its  growth streak,  Etisalat  is
        customer experiences across all segments   the digital transformation of governments,   turning its  sights on transforming into






















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